Think Like a Publisher, Part 2
Email

Think Like a Publisher, Part 2

21y Kathleen Goodwin

Think Like a Publisher, Part 2

Compelling newsletter content doesn’t happen on its own. It takes a solid business plan to build a successful newsletter strategy. Here are a few tips...

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Think Like a Publisher, Part 1
Email

Think Like a Publisher, Part 1

21y Kathleen Goodwin

Think Like a Publisher, Part 1

Got an e-newsletter? You're a publisher! You need to think like one. Here's how. Read More...

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More E-Newsletter Metrics
Email

More E-Newsletter Metrics

21y Kathleen Goodwin

More E-Newsletter Metrics

The whys -- and hows -- of measuring your e-newsletter’s performance. It could be the only CRM tool you’ll ever need. Read More...

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The Rules of Engagement, Part 3
Email

The Rules of Engagement, Part 3

22y Kathleen Goodwin

The Rules of Engagement, Part 3

Measure what you never could before. Read More

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The Rules of Engagement, Part 2
Email

The Rules of Engagement, Part 2

22y Kathleen Goodwin

The Rules of Engagement, Part 2

You know who your e-newsletter should go to, but what should you send? Read More...

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The Rules of Engagement, Part 1
Email

The Rules of Engagement, Part 1

22y Kathleen Goodwin

The Rules of Engagement, Part 1

When you’re courting customers with email newsletters, the first step is knowing your prospective mate. Read More...

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Power-Packed Microsites
Email

Power-Packed Microsites

22y Kathleen Goodwin

Power-Packed Microsites

A microsite isn’t just a landing page. It’s a turbocharged complement to your email newsletter. Read More...

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Dynamic Duo: E-Newsletter and Microsite
Email

Dynamic Duo: E-Newsletter and Microsite

22y Kathleen Goodwin

Dynamic Duo: E-Newsletter and Microsite

Six steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum ...

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’Smart’ Newsletters: Seven Techniques
Email

’Smart’ Newsletters: Seven Techniques

22y Kathleen Goodwin

’Smart’ Newsletters: Seven Techniques

Smart marketers learn to use ’smart’ newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Read More...

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Publishing Your Own Newsletter: Part 8
Email

Publishing Your Own Newsletter: Part 8

22y Kathleen Goodwin

Publishing Your Own Newsletter: Part 8

Alexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...

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