The secret of being a good writer is being a good rewriter. Revision is the name of the game. Because whether you're a student or a professor, a begin...
View articleIf the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Want your words to resonate? Then connect with every aspect ...
View articleIn its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it. You work nonstop on a piece for an hour. Th...
View articleWith or without a keyboard, high-octane coffee, or a full lexicon, there's more than one way to become a tighter writer. Read how others have honed th...
View articleThe wireless Internet will be a lucrative medium for Web writers who excel at writing tight copy. Cultivate a tighter style by writing on a PDA. Or pr...
View articleIn an age of lightning-speed innovation, consistency can be underrated. But it shouldn't be. Think of it as akin to an actor's staying in character. C...
View articleIs consistency the hobgoblin of little minds? No, it's only the foolish kind that is (or so said Emerson). Kathy's talking about the other consistency...
View articleAccording to Jakob Nielsen, an expert on Web usability, 79 percent of Web users scan online text. So if you want your message to be read by more than ...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
View articleAges ago, your high school English teacher told you to make sure your writing is clear. Think this is less important on the web? If so, think again. I...
View articleKathy Henning addresses the seven qualities of highly successful web writing: clarity, relevance, brevity, scanability and readability, consistency, f...
View articleThomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why ...
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