Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow
Marketing

Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow

9y Katrina Conn

Lessons From the Marketing Scrooge of Yesterday, T...

As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...

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Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?
Data insights

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

9y Katrina Conn

Is the Internet of Things Bringing Us Closer to th...

As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...

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Get in the Halloween Spirit With These Marketing Tricks and Treats
Advanced Email Marketing

Get in the Halloween Spirit With These Marketing Tricks and Treats

10y Katrina Conn

Get in the Halloween Spirit With These Marketing T...

Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...

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Your Customer’s Life Is Happening NOW - How Are You Responding?
Advanced Email Marketing

Your Customer’s Life Is Happening NOW - How Are You Responding?

10y Katrina Conn

Your Customer’s Life Is Happening NOW - How Are Yo...

Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...

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Where Does Context Live?
Advanced Email Marketing

Where Does Context Live?

10y Katrina Conn

Where Does Context Live?

Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...

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4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Advanced Email Marketing

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

10y Katrina Conn

4 Traits of Today's Consumers That Make Present Te...

What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...

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Building and Maintaining Customer Loyalty With Today’s Consumer
Advanced Email Marketing

Building and Maintaining Customer Loyalty With Today’s Consumer

10y Katrina Conn

Building and Maintaining Customer Loyalty With Tod...

There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...

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Why Your Cross-Channel Marketing Needs to Live in the Present…Tense
Advanced Email Marketing

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

10y Katrina Conn

Why Your Cross-Channel Marketing Needs to Live in ...

Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...

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Moving Beyond Basic Personalization to Real-Time Marketing
Advanced Email Marketing

Moving Beyond Basic Personalization to Real-Time Marketing

10y Katrina Conn

Moving Beyond Basic Personalization to Real-Time M...

Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...

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Don't You Know Who I Am?! A Cautionary Marketing Tale
Advanced Email Marketing

Don't You Know Who I Am?! A Cautionary Marketing Tale

10y Katrina Conn

Don't You Know Who I Am?! A Cautionary Marketing T...

A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective comm...

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Digital Footprints: Following the Data Trail
Advanced Email Marketing

Digital Footprints: Following the Data Trail

10y Katrina Conn

Digital Footprints: Following the Data Trail

What can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...

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Times Have Changed - and so Should Your Approach to Segmentation
Advanced Email Marketing

Times Have Changed - and so Should Your Approach to Segmentation

11y Katrina Conn

Times Have Changed - and so Should Your Approach t...

When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...

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