As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order to fully succeed.
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As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers?
Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday.
Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"?
Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions.