The 4 key metrics to a successful email

The 4 key metrics to a successful email

7y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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4 strategic differences in writing emails for B2B vs B2C

B2C 4 strategic differences in writing emails for B2B vs B2C

7y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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How to craft an irresistible Call To Action

How to craft an irresistible Call To Action

7y Katie Callaghan

How to craft an irresistible Call To Action

In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...

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How to avoid the mid-email slump with better body copy

How to avoid the mid-email slump with better body copy

7y Katie Callaghan

How to avoid the mid-email slump with better body ...

Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...

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How to write an email hook that keeps ‘em reading to the very end

How to write an email hook that keeps ‘em reading to the very end

7y Katie Callaghan

How to write an email hook that keeps ‘em reading ...

Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...

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The 5 rules of highly-opened email subject lines

The 5 rules of highly-opened email subject lines

7y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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