Over 1,400 People Get Inside Evian's Baby Inside Video

Over 1,400 People Get Inside Evian's Baby Inside Video

13y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'

Kraft Brings Back 'Real Women of Philadelphia'

13y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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A Big Year for March Madness Digital Streams

A Big Year for March Madness Digital Streams

13y Ken Liebeskind

A Big Year for March Madness Digital Streams

Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Read More...

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Denny's Hires Comics for 'Always Open' Videos

Denny's Hires Comics for 'Always Open' Videos

13y Ken Liebeskind

Denny's Hires Comics for 'Always Open' Videos

Series centers on diner talk between David Koechner and comedians like Jason Bateman. Read More...

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Early Results Roll In for YouTube's New In-Stream Ads

Early Results Roll In for YouTube's New In-Stream Ads

13y Ken Liebeskind

Early Results Roll In for YouTube's New In-Stream ...

Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Read More...

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VW's Unusual Super Bowl Web Strategy: Move On

VW's Unusual Super Bowl Web Strategy: Move On

13y Ken Liebeskind

VW's Unusual Super Bowl Web Strategy: Move On

Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Read More...

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SNL's Hader Brings Absurd Laughs to New VW Videos

SNL's Hader Brings Absurd Laughs to New VW Videos

13y Ken Liebeskind

SNL's Hader Brings Absurd Laughs to New VW Videos

A new take on the classic "walk around" car commercial format. Read More...

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Houston's KHOU Uses Targeted Video Ads to Drive On-Air Viewing

Houston's KHOU Uses Targeted Video Ads to Drive On-Air Viewing

13y Ken Liebeskind

Houston's KHOU Uses Targeted Video Ads to Drive On...

Spots about local news broadcasts drive traffic and engagement on CBS affiliate's website. Read More...

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Sacramento Kings Fill Box Seats With Online Influencers

Sacramento Kings Fill Box Seats With Online Influencers

13y Ken Liebeskind

Sacramento Kings Fill Box Seats With Online Influe...

Pro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Read More...

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HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In

HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In

13y Ken Liebeskind

HoodieBuddies Video Effort Leverages Ad Nets, Bett...

Ad buy gave way to social media campaign and a follow-up video starring the 88-year-old actress. Read More...

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Carhartt Uses Web to Riff on Wolf-Attack TV Ad

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

13y Ken Liebeskind

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

Carhartt appears to be having fun remixing its first TV spot for the online medium. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign

Social Media Drives Hyundai 'Uncensored' Campaign

14y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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Tequila Brand Launches With Steamy Web-Only Video Campaign

Tequila Brand Launches With Steamy Web-Only Video Campaign

14y Ken Liebeskind

Tequila Brand Launches With Steamy Web-Only Video ...

901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch. Read More...

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HGTV Pairs with Kudzu for Local Effect

HGTV Pairs with Kudzu for Local Effect

14y Ken Liebeskind

HGTV Pairs with Kudzu for Local Effect

The two will swap local listings and video content, each taking on ad selling duties. Read More...

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New Videos Extend 'Ford Fiesta Movement'

New Videos Extend 'Ford Fiesta Movement'

14y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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New Videos Extend 'Ford Fiesta Movement'

New Videos Extend 'Ford Fiesta Movement'

14y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs

Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs

14y Ken Liebeskind

Kraft 'Real Women of Philadelphia' Video Contest a...

Users have contributed more than 5,000 videos and viewed more than two million since late March. Read More...

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Hotels.com Integrates Augmented Reality Site With Print Campaign

Hotels.com Integrates Augmented Reality Site With Print Campaign

14y Ken Liebeskind

Hotels.com Integrates Augmented Reality Site With ...

Site aims to drive bookings by offering 3D views of 10 U.S. cities. Read More...

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Nielsen Acquires Video Analytics Firm GlanceGuide

Nielsen Acquires Video Analytics Firm GlanceGuide

14y Ken Liebeskind

Nielsen Acquires Video Analytics Firm GlanceGuide

Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Read More...

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Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads

Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads

14y Ken Liebeskind

Internet TV's New Ad Medium Is an Old One: Live Sp...

Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Read More...

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EyeWonder Ad Nixed For Violating Facebook Connect Rules

EyeWonder Ad Nixed For Violating Facebook Connect Rules

14y Ken Liebeskind

EyeWonder Ad Nixed For Violating Facebook Connect ...

Ad for a "Fight Club" Blue-Ray DVD ran afoul of Facebook's ad regulations by displaying user content within banner space. Read More...

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Wendy's Ropes Realtime Tweets Into 'Real' Campaign

Wendy's Ropes Realtime Tweets Into 'Real' Campaign

14y Ken Liebeskind

Wendy's Ropes Realtime Tweets Into 'Real' Campaign

Campaign is latest to aggregate Twitter activity on a branded destination. Read More...

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Ad Deals Let People Share in Charitable Giving

Ad Deals Let People Share in Charitable Giving

14y Ken Liebeskind

Ad Deals Let People Share in Charitable Giving

Dial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Read More...

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Sara Lee Social Campaign Fails to Impress

Sara Lee Social Campaign Fails to Impress

15y Ken Liebeskind

Sara Lee Social Campaign Fails to Impress

Brand promotes lunch meats on social sites, but is criticized for going only halfway. Read More...

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Wendy's Sponsors ESPN's Football Friday

Wendy's Sponsors ESPN's Football Friday

15y Ken Liebeskind

Wendy's Sponsors ESPN's Football Friday

Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Read More...

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'Augmented' Treatment for Wal-Mart Furniture Line

'Augmented' Treatment for Wal-Mart Furniture Line

15y Ken Liebeskind

'Augmented' Treatment for Wal-Mart Furniture Line

Becomes latest brand to create 3D product demos with help of user Web cams. Read More...

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What PaperG's Flyerboard Ads Can Do for Newspapers

What PaperG's Flyerboard Ads Can Do for Newspapers

15y Ken Liebeskind

What PaperG's Flyerboard Ads Can Do for Newspapers

Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Read More...

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