WWE Wrestlers Add Muscle to Gillette's Online Video Ads

WWE Wrestlers Add Muscle to Gillette's Online Video Ads

15y Ken Liebeskind

WWE Wrestlers Add Muscle to Gillette's Online Vide...

In the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Read More...

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Adcentricity Launches Digital Out of Home Research Service

Adcentricity Launches Digital Out of Home Research Service

15y Ken Liebeskind

Adcentricity Launches Digital Out of Home Research...

Human surveys add accountability to ad network of digital screens. Read More...

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Bing and Sony Test New iPhone Formats From AdMob

Bing and Sony Test New iPhone Formats From AdMob

15y Ken Liebeskind

Bing and Sony Test New iPhone Formats From AdMob

Bing ad from Universal McCann utilizes the syndicated search format. Read More...

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Social Network to Launch for International Internet Professionals

Social Network to Launch for International Internet Professionals

15y Ken Liebeskind

Social Network to Launch for International Interne...

A digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. ...

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Coldwell Banker Localizes Branded YouTube Channel

Coldwell Banker Localizes Branded YouTube Channel

15y Ken Liebeskind

Coldwell Banker Localizes Branded YouTube Channel

The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media...

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Army Uses Game-Like Experience and Video to Woo Recruits

Army Uses Game-Like Experience and Video to Woo Recruits

15y Ken Liebeskind

Army Uses Game-Like Experience and Video to Woo Re...

Virtual army post augments "Strength Like No Other" campaign. Read More...

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CBS's 'March Madness' Mobile App Forgoes Ad Innovation

CBS's 'March Madness' Mobile App Forgoes Ad Innovation

15y Ken Liebeskind

CBS's 'March Madness' Mobile App Forgoes Ad Innova...

An iPhone app with premium sports content is a marketer's dream, but this one's decidedly light on ads. Read More...

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ESPN Brings Dynamic Ads to Live Sports Broadcasts

ESPN Brings Dynamic Ads to Live Sports Broadcasts

15y Ken Liebeskind

ESPN Brings Dynamic Ads to Live Sports Broadcasts

ESPN360.com will carry ads in live streams of 124 college championship basketball games. Read More...

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At Sodahead.com, Advertisers Pay to Ask Questions

At Sodahead.com, Advertisers Pay to Ask Questions

15y Ken Liebeskind

At Sodahead.com, Advertisers Pay to Ask Questions

Kohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Read More...

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GE Toys With Holograms in New Integrated Campaign

GE Toys With Holograms in New Integrated Campaign

15y Ken Liebeskind

GE Toys With Holograms in New Integrated Campaign

In the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Read More...

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CNN.com Tests Longer Video Ads in Live Streams

CNN.com Tests Longer Video Ads in Live Streams

15y Ken Liebeskind

CNN.com Tests Longer Video Ads in Live Streams

Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Read More...

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How ESPN and Ford Created the F-150 Ad

How ESPN and Ford Created the F-150 Ad

15y Ken Liebeskind

How ESPN and Ford Created the F-150 Ad

First ads in site redesign are a cut above standard digital ad fare. Read More...

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Barnes & Noble Animates the Classics in Collaboration with Authors

Barnes & Noble Animates the Classics in Collaboration with Authors

16y Ken Liebeskind

Barnes & Noble Animates the Classics in Collab...

Bookseller creating short animated clips drawn from legendary works of literature, beginning with Huck Finn. Read More...

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Katz Media Group, Clear Channel Team On Internet Radio Ad Network

Katz Media Group, Clear Channel Team On Internet Radio Ad Network

16y Ken Liebeskind

Katz Media Group, Clear Channel Team On Internet R...

Katz Online Network brings together streaming ad inventory from Clear Channel, Cox, Cumulus and Emmis, along with numerous syndication partners. Read ...

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