Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

8y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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Life without Google’s right rail: 12 strategic implications for marketers

Life without Google’s right rail: 12 strategic implications for marketers

8y Kevin Lee

Life without Google’s right rail: 12 strategic imp...

Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...

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How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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How Google's AMP accelerates content marketing

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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What content marketers need to know about RankBrain and SEO

What content marketers need to know about RankBrain and SEO

8y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

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Online-to-offline attribution in the mobile age

Online-to-offline attribution in the mobile age

8y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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Measurement and attribution top challenges for getting mobile right

Measurement and attribution top challenges for getting mobile right

8y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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The missing 98 percent: why offline attribution matters

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Bridging the digital and the physical

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Search and social media: a look at current trends in digital storytelling

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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The dawn of sustainable ad practices

The dawn of sustainable ad practices

8y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

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Welcome to the next generation of rank tracking

Welcome to the next generation of rank tracking

8y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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How Urgent Are Your Important Tasks?

How Urgent Are Your Important Tasks?

8y Kevin Lee

How Urgent Are Your Important Tasks?

Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...

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Does Your Brand Need a Human in the Loop?

Does Your Brand Need a Human in the Loop?

9y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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Desktops and Banners Still Rule the Ad Marketplace

Desktops and Banners Still Rule the Ad Marketplace

9y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

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Rise Of the Authenticators

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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The New Media Meritocracy

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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Fifty Shades of Grey Hat: The SEO Experts Weigh In

Fifty Shades of Grey Hat: The SEO Experts Weigh In

9y Kevin Lee

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...

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Intelligent Content Recycling

Intelligent Content Recycling

9y Kevin Lee

Intelligent Content Recycling

Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...

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5 Ways to Keep Your Brand on Their Minds

5 Ways to Keep Your Brand on Their Minds

9y Kevin Lee

5 Ways to Keep Your Brand on Their Minds

Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...

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Beyond YouTube: Alternate Video Venues

Beyond YouTube: Alternate Video Venues

9y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

9y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

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5 Ways to Maximize ROI With Custom Audiences

5 Ways to Maximize ROI With Custom Audiences

9y Kevin Lee

5 Ways to Maximize ROI With Custom Audiences

The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...

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Let's Not Be Nostalgic for the 'Mad Men' Era

Let's Not Be Nostalgic for the 'Mad Men' Era

9y Kevin Lee

Let's Not Be Nostalgic for the 'Mad Men' Era

While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...

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Mobilegeddon: Estimating the Impact

Mobilegeddon: Estimating the Impact

9y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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How to Write an Article That Moves People on Social Media

How to Write an Article That Moves People on Social Media

9y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

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Fighting Content Oblivion

Fighting Content Oblivion

9y Kevin Lee

Fighting Content Oblivion

In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...

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