Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Acquisition Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

5y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

View article
Life without Google’s right rail: 12 strategic implications for marketers

Media Life without Google’s right rail: 12 strategic implications for marketers

6y Kevin Lee

Life without Google’s right rail: 12 strategic imp...

Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...

View article
How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

6y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How Google's AMP accelerates content marketing

Media How Google's AMP accelerates content marketing

6y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

View article
What content marketers need to know about RankBrain and SEO

Search What content marketers need to know about RankBrain and SEO

6y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

View article
Online-to-offline attribution in the mobile age

Display Advertising Online-to-offline attribution in the mobile age

6y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

View article
Measurement and attribution top challenges for getting mobile right

Display Advertising Measurement and attribution top challenges for getting mobile right

6y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

View article
The missing 98 percent: why offline attribution matters

Display Advertising The missing 98 percent: why offline attribution matters

6y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

View article
Bridging the digital and the physical

Ecommerce Bridging the digital and the physical

6y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

View article
Search and social media: a look at current trends in digital storytelling

Marketing Search and social media: a look at current trends in digital storytelling

6y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

View article
The dawn of sustainable ad practices

Display Advertising The dawn of sustainable ad practices

6y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

View article
Welcome to the next generation of rank tracking

Search Welcome to the next generation of rank tracking

6y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

View article
How Urgent Are Your Important Tasks?

Marketing How Urgent Are Your Important Tasks?

6y Kevin Lee

How Urgent Are Your Important Tasks?

Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...

View article
Does Your Brand Need a Human in the Loop?

Marketing Does Your Brand Need a Human in the Loop?

6y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

View article
Desktops and Banners Still Rule the Ad Marketplace

Display Advertising Desktops and Banners Still Rule the Ad Marketplace

6y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

View article
Rise Of the Authenticators

Marketing Rise Of the Authenticators

6y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

View article
The New Media Meritocracy

Paid Search The New Media Meritocracy

6y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

View article
Fifty Shades of Grey Hat: The SEO Experts Weigh In

Paid Search Fifty Shades of Grey Hat: The SEO Experts Weigh In

6y Kevin Lee

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...

View article
Intelligent Content Recycling

Marketing Intelligent Content Recycling

6y Kevin Lee

Intelligent Content Recycling

Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...

View article
5 Ways to Keep Your Brand on Their Minds

Marketing 5 Ways to Keep Your Brand on Their Minds

6y Kevin Lee

5 Ways to Keep Your Brand on Their Minds

Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...

View article
Beyond YouTube: Alternate Video Venues

Media Beyond YouTube: Alternate Video Venues

7y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

View article
Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

Local Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

7y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

View article
5 Ways to Maximize ROI With Custom Audiences

Marketing 5 Ways to Maximize ROI With Custom Audiences

7y Kevin Lee

5 Ways to Maximize ROI With Custom Audiences

The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...

View article
Let's Not Be Nostalgic for the 'Mad Men' Era

Marketing Let's Not Be Nostalgic for the 'Mad Men' Era

7y Kevin Lee

Let's Not Be Nostalgic for the 'Mad Men' Era

While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...

View article
Mobilegeddon: Estimating the Impact

Media Mobilegeddon: Estimating the Impact

7y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

View article
How to Write an Article That Moves People on Social Media

Marketing How to Write an Article That Moves People on Social Media

7y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

View article
Fighting Content Oblivion

Marketing Fighting Content Oblivion

7y Kevin Lee

Fighting Content Oblivion

In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...

View article
1 2 3 19