5 Templates for Successful Social Web Content

Marketing 5 Templates for Successful Social Web Content

6y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

View article
Everybody's Publishing Content - But Is Anybody Tracking It?

Marketing Everybody's Publishing Content - But Is Anybody Tracking It?

6y Kevin Lee

Everybody's Publishing Content - But Is Anybody Tr...

Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...

View article
"Show Me the Content Marketing ROI!"

Marketing "Show Me the Content Marketing ROI!"

6y Kevin Lee

"Show Me the Content Marketing ROI!"

Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Use the Hub-and-Spoke Model to Reduce Content Risk

Marketing Use the Hub-and-Spoke Model to Reduce Content Risk

6y Kevin Lee

Use the Hub-and-Spoke Model to Reduce Content Risk

Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...

View article
Does Your Content Connect?

Marketing Does Your Content Connect?

6y Kevin Lee

Does Your Content Connect?

While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...

View article
How (and Whether) to Respond to an RFP

Marketing How (and Whether) to Respond to an RFP

6y Kevin Lee

How (and Whether) to Respond to an RFP

When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...

View article
4 Ways to Ramp Up Mid-Funnel Content Creation

Marketing 4 Ways to Ramp Up Mid-Funnel Content Creation

7y Kevin Lee

4 Ways to Ramp Up Mid-Funnel Content Creation

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...

View article
Fake Profiles Are Killing LinkedIn’s Value

Social Fake Profiles Are Killing LinkedIn’s Value

7y Kevin Lee

Fake Profiles Are Killing LinkedIn’s Value

It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...

View article
5 Ways to Make B2B Content Less Boring

Marketing 5 Ways to Make B2B Content Less Boring

7y Kevin Lee

5 Ways to Make B2B Content Less Boring

Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...

View article
Is Blogging an Outdated Content Marketing Tactic?

Marketing Is Blogging an Outdated Content Marketing Tactic?

7y Kevin Lee

Is Blogging an Outdated Content Marketing Tactic?

There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...

View article
Using the "Yearbook" Approach to Content Marketing

Marketing Using the "Yearbook" Approach to Content Marketing

7y Kevin Lee

Using the "Yearbook" Approach to Content Marketing

A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their...

View article
5 Techniques for Fighting Writer's Block

Marketing 5 Techniques for Fighting Writer's Block

7y Kevin Lee

5 Techniques for Fighting Writer's Block

Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. He...

View article
SlideShare Pro Features Go Free

Marketing SlideShare Pro Features Go Free

7y Kevin Lee

SlideShare Pro Features Go Free

The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...

View article
Is LinkedIn's New Publisher Platform Worth Testing?

Marketing Is LinkedIn's New Publisher Platform Worth Testing?

7y Kevin Lee

Is LinkedIn's New Publisher Platform Worth Testing...

The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces...

View article
Creativity and Connection

Marketing Creativity and Connection

7y Kevin Lee

Creativity and Connection

While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...

View article
Emotional Contagion and Content Marketing

Marketing Emotional Contagion and Content Marketing

7y Kevin Lee

Emotional Contagion and Content Marketing

Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...

View article
Content Syndication and Guest Blogging

Marketing Content Syndication and Guest Blogging

7y Kevin Lee

Content Syndication and Guest Blogging

Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at...

View article
Tapping the Power of Arguments

Marketing Tapping the Power of Arguments

7y Kevin Lee

Tapping the Power of Arguments

If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...

View article
Google Shopping Replaces Old-School PLA Management

Paid Search Google Shopping Replaces Old-School PLA Management

7y Kevin Lee

Google Shopping Replaces Old-School PLA Management

Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...

View article
Estimating the Importance of Google's Conversion Estimator

Paid Search Estimating the Importance of Google's Conversion Estimator

7y Kevin Lee

Estimating the Importance of Google's Conversion E...

Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...

View article
Agencies Need to Liberate Search From Its "Tactical" Silo

Paid Search Agencies Need to Liberate Search From Its "Tactical" Silo

7y Kevin Lee

Agencies Need to Liberate Search From Its "Tactica...

Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...

View article
5 Signs You Should Give Up on PPC Search

Paid Search 5 Signs You Should Give Up on PPC Search

7y Kevin Lee

5 Signs You Should Give Up on PPC Search

While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...

View article
A Tale of Two Cookies

Paid Search A Tale of Two Cookies

7y Kevin Lee

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...

View article
Display Media Bots? (5 Ways to Double Down on Search)

Paid Search Display Media Bots? (5 Ways to Double Down on Search)

7y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

View article
Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

Paid Search Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

7y Kevin Lee

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy ...

As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...

View article
6 Reasons Why Search Clicks Are Undervalued

Paid Search 6 Reasons Why Search Clicks Are Undervalued

7y Kevin Lee

6 Reasons Why Search Clicks Are Undervalued

Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...

View article
5 Reasons the Unified Dashboard Will Fail

Paid Search 5 Reasons the Unified Dashboard Will Fail

7y Kevin Lee

5 Reasons the Unified Dashboard Will Fail

Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...

View article
1 2 3 4 19