It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.
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The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.
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To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.