5 Templates for Successful Social Web Content
Marketing

5 Templates for Successful Social Web Content

9y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

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Everybody's Publishing Content - But Is Anybody Tracking It?
Marketing

Everybody's Publishing Content - But Is Anybody Tracking It?

9y Kevin Lee

Everybody's Publishing Content - But Is Anybody Tr...

Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...

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"Show Me the Content Marketing ROI!"
Marketing

"Show Me the Content Marketing ROI!"

9y Kevin Lee

"Show Me the Content Marketing ROI!"

Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...

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Use the Hub-and-Spoke Model to Reduce Content Risk
Marketing

Use the Hub-and-Spoke Model to Reduce Content Risk

9y Kevin Lee

Use the Hub-and-Spoke Model to Reduce Content Risk

Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...

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Does Your Content Connect?
Marketing

Does Your Content Connect?

9y Kevin Lee

Does Your Content Connect?

While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...

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How (and Whether) to Respond to an RFP
Marketing

How (and Whether) to Respond to an RFP

9y Kevin Lee

How (and Whether) to Respond to an RFP

When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...

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4 Ways to Ramp Up Mid-Funnel Content Creation
Marketing

4 Ways to Ramp Up Mid-Funnel Content Creation

9y Kevin Lee

4 Ways to Ramp Up Mid-Funnel Content Creation

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...

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Fake Profiles Are Killing LinkedIn’s Value
Social

Fake Profiles Are Killing LinkedIn’s Value

9y Kevin Lee

Fake Profiles Are Killing LinkedIn’s Value

It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...

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5 Ways to Make B2B Content Less Boring
Marketing

5 Ways to Make B2B Content Less Boring

9y Kevin Lee

5 Ways to Make B2B Content Less Boring

Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...

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Is Blogging an Outdated Content Marketing Tactic?
Marketing

Is Blogging an Outdated Content Marketing Tactic?

10y Kevin Lee

Is Blogging an Outdated Content Marketing Tactic?

There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...

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Using the "Yearbook" Approach to Content Marketing
Marketing

Using the "Yearbook" Approach to Content Marketing

10y Kevin Lee

Using the "Yearbook" Approach to Content Marketing

A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their...

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5 Techniques for Fighting Writer's Block
Marketing

5 Techniques for Fighting Writer's Block

10y Kevin Lee

5 Techniques for Fighting Writer's Block

Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. He...

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SlideShare Pro Features Go Free
Marketing

SlideShare Pro Features Go Free

10y Kevin Lee

SlideShare Pro Features Go Free

The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...

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Is LinkedIn's New Publisher Platform Worth Testing?
Marketing

Is LinkedIn's New Publisher Platform Worth Testing?

10y Kevin Lee

Is LinkedIn's New Publisher Platform Worth Testing...

The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces...

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Creativity and Connection
Marketing

Creativity and Connection

10y Kevin Lee

Creativity and Connection

While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...

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Emotional Contagion and Content Marketing
Marketing

Emotional Contagion and Content Marketing

10y Kevin Lee

Emotional Contagion and Content Marketing

Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...

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Content Syndication and Guest Blogging
Marketing

Content Syndication and Guest Blogging

10y Kevin Lee

Content Syndication and Guest Blogging

Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at...

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Tapping the Power of Arguments
Marketing

Tapping the Power of Arguments

10y Kevin Lee

Tapping the Power of Arguments

If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...

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Google Shopping Replaces Old-School PLA Management
Paid Search

Google Shopping Replaces Old-School PLA Management

10y Kevin Lee

Google Shopping Replaces Old-School PLA Management

Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...

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Estimating the Importance of Google's Conversion Estimator
Paid Search

Estimating the Importance of Google's Conversion Estimator

10y Kevin Lee

Estimating the Importance of Google's Conversion E...

Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...

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Agencies Need to Liberate Search From Its "Tactical" Silo
Paid Search

Agencies Need to Liberate Search From Its "Tactical" Silo

10y Kevin Lee

Agencies Need to Liberate Search From Its "Tactica...

Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...

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5 Signs You Should Give Up on PPC Search
Paid Search

5 Signs You Should Give Up on PPC Search

10y Kevin Lee

5 Signs You Should Give Up on PPC Search

While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...

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A Tale of Two Cookies
Paid Search

A Tale of Two Cookies

10y Kevin Lee

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...

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Display Media Bots? (5 Ways to Double Down on Search)
Paid Search

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

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Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)
Paid Search

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

10y Kevin Lee

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy ...

As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...

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6 Reasons Why Search Clicks Are Undervalued
Paid Search

6 Reasons Why Search Clicks Are Undervalued

10y Kevin Lee

6 Reasons Why Search Clicks Are Undervalued

Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...

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5 Reasons the Unified Dashboard Will Fail
Paid Search

5 Reasons the Unified Dashboard Will Fail

10y Kevin Lee

5 Reasons the Unified Dashboard Will Fail

Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...

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