Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns.
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Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity?
These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.