Budget Allocation Within and Across PPC, SEO, and Content

Paid Search Budget Allocation Within and Across PPC, SEO, and Content

7y Kevin Lee

Budget Allocation Within and Across PPC, SEO, and ...

Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...

View article
White, Grey & Black Hat PPC/SEO Reviews Manipulation

Paid Search White, Grey & Black Hat PPC/SEO Reviews Manipulation

7y Kevin Lee

White, Grey & Black Hat PPC/SEO Reviews Manipu...

There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Read Mor...

View article
PPC for B2B on LinkedIn, Twitter, and Facebook

Paid Search PPC for B2B on LinkedIn, Twitter, and Facebook

7y Kevin Lee

PPC for B2B on LinkedIn, Twitter, and Facebook

As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone...

View article
Get the latest analysis and reports delivered to your inbox daily
Five Advanced Geo-Advertising Tips for Paid Search Marketers

Paid Search Five Advanced Geo-Advertising Tips for Paid Search Marketers

7y Kevin Lee

Five Advanced Geo-Advertising Tips for Paid Search...

Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns....

View article
Five Ways To Get Creative in Paid Search Campaigns

Paid Search Five Ways To Get Creative in Paid Search Campaigns

7y Kevin Lee

Five Ways To Get Creative in Paid Search Campaigns

Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...

View article
Top 10 PLA Tips for the Holidays (and Beyond)

Paid Search Top 10 PLA Tips for the Holidays (and Beyond)

8y Kevin Lee

Top 10 PLA Tips for the Holidays (and Beyond)

PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...

View article
#SESCHI: In the Trenches with Big Data and Converged Media

Paid Search #SESCHI: In the Trenches with Big Data and Converged Media

8y Kevin Lee

#SESCHI: In the Trenches with Big Data and Converg...

According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...

View article
Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

Paid Search Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

8y Kevin Lee

Five Strategy Changes To Help You Cope with Google...

What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...

View article
Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy

Paid Search Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy

8y Kevin Lee

Google Organic & Paid Search Changes Call for ...

Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the...

View article
5 PPC Reputation Management Tips (Including Twitter)

Paid Search 5 PPC Reputation Management Tips (Including Twitter)

8y Kevin Lee

5 PPC Reputation Management Tips (Including Twitte...

For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...

View article
10 Conversion Events You Should Be Tracking

Paid Search 10 Conversion Events You Should Be Tracking

8y Kevin Lee

10 Conversion Events You Should Be Tracking

These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...

View article
Search Observations From the South of France

Paid Search Search Observations From the South of France

8y Kevin Lee

Search Observations From the South of France

New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, int...

View article
LinkedIn's Sponsored Updates Are Now Self-Serve

Paid Search LinkedIn's Sponsored Updates Are Now Self-Serve

8y Kevin Lee

LinkedIn's Sponsored Updates Are Now Self-Serve

If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. ...

View article
5 Ways to Break Your Campaign Out of an SEM Rut

Paid Search 5 Ways to Break Your Campaign Out of an SEM Rut

8y Kevin Lee

5 Ways to Break Your Campaign Out of an SEM Rut

It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Rea...

View article
Breaking Out of Last-Click Attribution Toward the Holistic Marketing Mix

Paid Search Breaking Out of Last-Click Attribution Toward the Holistic Marketing Mix

8y Kevin Lee

Breaking Out of Last-Click Attribution Toward the ...

Here are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a dema...

View article
5 AdWords/adCenter Spring Cleaning Tips

Paid Search 5 AdWords/adCenter Spring Cleaning Tips

8y Kevin Lee

5 AdWords/adCenter Spring Cleaning Tips

Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip fo...

View article
Video CPE Ads in the SERP?

Paid Search Video CPE Ads in the SERP?

8y Kevin Lee

Video CPE Ads in the SERP?

Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...

View article
As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Paid Search As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

8y Kevin Lee

As the Buy Funnel Evolves, Here Are 4 SEM Metrics ...

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding bu...

View article
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

Paid Search Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

8y Kevin Lee

Rethinking Mobile Search in Light of New Data From...

Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...

View article
Four Paid Search Takeaways From #SESNY

Paid Search Four Paid Search Takeaways From #SESNY

8y Kevin Lee

Four Paid Search Takeaways From #SESNY

Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...

View article
6 Ways to Survive a PPC Budget Sequestration

Paid Search 6 Ways to Survive a PPC Budget Sequestration

8y Kevin Lee

6 Ways to Survive a PPC Budget Sequestration

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...

View article
5 Ways You Pay More for Google Clicks

Paid Search 5 Ways You Pay More for Google Clicks

8y Kevin Lee

5 Ways You Pay More for Google Clicks

A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Read More...

View article
Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

Paid Search Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

8y Kevin Lee

Google Enhanced Campaigns and Bid Vectors: Switch ...

Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...

View article
5 Reasons Search Marketers Should Watch the Regulatory Landscape

Paid Search 5 Reasons Search Marketers Should Watch the Regulatory Landscape

8y Kevin Lee

5 Reasons Search Marketers Should Watch the Regula...

The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...

View article
Facebook Graph Search Taps People Power

Paid Search Facebook Graph Search Taps People Power

8y Kevin Lee

Facebook Graph Search Taps People Power

If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...

View article
12 PPC Resolutions for 2013

Paid Search 12 PPC Resolutions for 2013

8y Kevin Lee

12 PPC Resolutions for 2013

As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...

View article
5 Reasons SEM Agencies Should Do Social and SEO

Paid Search 5 Reasons SEM Agencies Should Do Social and SEO

8y Kevin Lee

5 Reasons SEM Agencies Should Do Social and SEO

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relev...

View article
1 2 3 4 5 19