Rise Of the Authenticators
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
Articles by this author
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.
Intelligent Content Recycling
Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling."
5 Ways to Keep Your Brand on Their Minds
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach.
