Google's PLA Ads: Bid Price vs. Product Price vs. Image
Paid Search

Google's PLA Ads: Bid Price vs. Product Price vs. Image

11y Kevin Lee

Google's PLA Ads: Bid Price vs. Product Price vs. ...

Evaluating the impact that changes in image or product price might have on the success of the ad. Read More...

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4 Ways to Disaster-Proof Your SEM Campaigns
Paid Search

4 Ways to Disaster-Proof Your SEM Campaigns

11y Kevin Lee

4 Ways to Disaster-Proof Your SEM Campaigns

There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...

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6 Reasons Search Clicks Rock!
Paid Search

6 Reasons Search Clicks Rock!

11y Kevin Lee

6 Reasons Search Clicks Rock!

It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Read More...

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5 Reasons to Google+ and Socialize for PPC
Paid Search

5 Reasons to Google+ and Socialize for PPC

12y Kevin Lee

5 Reasons to Google+ and Socialize for PPC

Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...

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5 SEM Assets You Aren't (but Should Be) Using
Paid Search

5 SEM Assets You Aren't (but Should Be) Using

12y Kevin Lee

5 SEM Assets You Aren't (but Should Be) Using

Are you fully leveraging all your SEM, social media, and online targeting assets? Read More...

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5 Reasons to Double Your Search Budget
Paid Search

5 Reasons to Double Your Search Budget

12y Kevin Lee

5 Reasons to Double Your Search Budget

When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you ...

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6 SES San Francisco Key Takeaways
Paid Search

6 SES San Francisco Key Takeaways

12y Kevin Lee

6 SES San Francisco Key Takeaways

Big data and business optimization versus campaign optimization and quality content. Read More...

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Can Marissa Find the Signal @ Yahoo?
Paid Search

Can Marissa Find the Signal @ Yahoo?

12y Kevin Lee

Can Marissa Find the Signal @ Yahoo?

Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Read More...

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PPC Bid Management for Branding
Paid Search

PPC Bid Management for Branding

12y Kevin Lee

PPC Bid Management for Branding

Are you not taking the brand impact of search into account? Read More...

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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Paid Search

4 Ways to Prepare for Google's Paid Inclusion Hybrid

12y Kevin Lee

4 Ways to Prepare for Google's Paid Inclusion Hybr...

And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Read More...

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5 Reasons to Invest in Content for PPC and SEO
Paid Search

5 Reasons to Invest in Content for PPC and SEO

12y Kevin Lee

5 Reasons to Invest in Content for PPC and SEO

Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Read More...

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5 Reasons SEM Pros Should Run Facebook Advertising
Paid Search

5 Reasons SEM Pros Should Run Facebook Advertising

12y Kevin Lee

5 Reasons SEM Pros Should Run Facebook Advertising

The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Read More...

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Google AdWords Video Launches, Facebook Misses Q1
Paid Search

Google AdWords Video Launches, Facebook Misses Q1

12y Kevin Lee

Google AdWords Video Launches, Facebook Misses Q1

Keeping track of changes in search and social. Read More...

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Goodbye Keywords? Google Gets Semantic
Paid Search

Goodbye Keywords? Google Gets Semantic

12y Kevin Lee

Goodbye Keywords? Google Gets Semantic

If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Read More...

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Does LinkedIn Have an Invalid Click Problem?
Paid Search

Does LinkedIn Have an Invalid Click Problem?

12y Kevin Lee

Does LinkedIn Have an Invalid Click Problem?

Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Read More...

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9 Reasons to Outsource PPC Search Marketing
Paid Search

9 Reasons to Outsource PPC Search Marketing

12y Kevin Lee

9 Reasons to Outsource PPC Search Marketing

Is search marketing a core competency at your company? It may not be. Read More...

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Google's Screenwise Research Business
Paid Search

Google's Screenwise Research Business

12y Kevin Lee

Google's Screenwise Research Business

Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Read More...

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Solving the Mystery of Google's Q4 CPC Drop
Paid Search

Solving the Mystery of Google's Q4 CPC Drop

12y Kevin Lee

Solving the Mystery of Google's Q4 CPC Drop

An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Read More...

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Google+, Yang Out @ Yahoo, and PIPA/SOPA
Paid Search

Google+, Yang Out @ Yahoo, and PIPA/SOPA

12y Kevin Lee

Google+, Yang Out @ Yahoo, and PIPA/SOPA

If you thought things were stabilizing in the world of search and online marketing, think again. Read More...

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Can Scott Thompson Reclaim Yahoo's Glory?
Paid Search

Can Scott Thompson Reclaim Yahoo's Glory?

12y Kevin Lee

Can Scott Thompson Reclaim Yahoo's Glory?

Yahoo's fate as a search engine is important to marketers for these two reasons. Read More...

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How to Run Profitable Tablet-Focused PPC Search Campaigns
Paid Search

How to Run Profitable Tablet-Focused PPC Search Campaigns

12y Kevin Lee

How to Run Profitable Tablet-Focused PPC Search Ca...

The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Read More...

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Manage Your PPC Search the Steve Jobs Way
Paid Search

Manage Your PPC Search the Steve Jobs Way

12y Kevin Lee

Manage Your PPC Search the Steve Jobs Way

Six things you can "tweak" in a paid search campaign. Read More...

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5 Reasons PPC Search Beats PPC Social
Paid Search

5 Reasons PPC Search Beats PPC Social

12y Kevin Lee

5 Reasons PPC Search Beats PPC Social

Is social media fatigue setting in? Read More

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7 Best Practices for Using Google's Bid-Per-Call in AdWords
Paid Search

7 Best Practices for Using Google's Bid-Per-Call in AdWords

12y Kevin Lee

7 Best Practices for Using Google's Bid-Per-Call i...

Are mobile search-initiated calls important to your business? Consider this new offering. Read More...

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Google+ and +1
Paid Search

Google+ and +1

13y Kevin Lee

Google+ and +1

Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Read More...

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Google Zeitgeist, Like TED, Focuses on Big Picture
Paid Search

Google Zeitgeist, Like TED, Focuses on Big Picture

13y Kevin Lee

Google Zeitgeist, Like TED, Focuses on Big Picture

Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Read More...

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Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Paid Search

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display

13y Kevin Lee

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Displ...

What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Read More...

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