Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Paid Search

Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS

13y Kevin Lee

Search Wars: Microsoft and Yahoo Transition Europe...

Q&A with the Bing-Yahoo team about conversions, social integration, and more. Read More...

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Facebook Advertising vs. Advertising Facebook
Paid Search

Facebook Advertising vs. Advertising Facebook

13y Kevin Lee

Facebook Advertising vs. Advertising Facebook

What is the real value of a "like" and how much energy should you devote to getting "liked"? Read More...

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The FTC, Regulation, and Google
Paid Search

The FTC, Regulation, and Google

13y Kevin Lee

The FTC, Regulation, and Google

How advertisers might benefit from improved transparency and bidding policy clarity. Read More...

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'Pure Plays' vs. Omni Channel in AdWords/adCenter
Paid Search

'Pure Plays' vs. Omni Channel in AdWords/adCenter

13y Kevin Lee

'Pure Plays' vs. Omni Channel in AdWords/adCenter

It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Read More...

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PPC Search Bid Management: Humans vs. Machines
Paid Search

PPC Search Bid Management: Humans vs. Machines

13y Kevin Lee

PPC Search Bid Management: Humans vs. Machines

Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Read More...

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6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
Paid Search

6 Ways to Tune Campaigns Running in Google's AdSense/Display Network

13y Kevin Lee

6 Ways to Tune Campaigns Running in Google's AdSen...

If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Read Mor...

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Death of the Google Tag
Paid Search

Death of the Google Tag

13y Kevin Lee

Death of the Google Tag

What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Read More...

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SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC
Paid Search

SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC

13y Kevin Lee

SEMPO Shows Facebook and Mobile as Key Growth Area...

A look at the 2011 SEMPO State of Search Marketing Report. Read More...

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Using Search Marketing to Stay Out of Bankruptcy
Paid Search

Using Search Marketing to Stay Out of Bankruptcy

13y Kevin Lee

Using Search Marketing to Stay Out of Bankruptcy

Three fatal retailer errors in search marketing and how to avoid them. Read More...

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Beyond Attribution: Harvesting Demand With PPC Search
Paid Search

Beyond Attribution: Harvesting Demand With PPC Search

13y Kevin Lee

Beyond Attribution: Harvesting Demand With PPC Sea...

Your attribution model may be missing key information. Consider these scenarios. Read More...

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Paid Links Revisited: JCPenney - A Disaster or Success?
Paid Search

Paid Links Revisited: JCPenney - A Disaster or Success?

13y Kevin Lee

Paid Links Revisited: JCPenney - A Disaster or Suc...

Should you decide to buy links, do so with an understanding of the risks. Read More...

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Google's Session-Based Broad Match Clicks: Boon or Bane?
Paid Search

Google's Session-Based Broad Match Clicks: Boon or Bane?

13y Kevin Lee

Google's Session-Based Broad Match Clicks: Boon or...

Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Read More...

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Google's Keyword Tool Goes Mobile
Paid Search

Google's Keyword Tool Goes Mobile

13y Kevin Lee

Google's Keyword Tool Goes Mobile

Make sure your site is mobile-friendly and consider modifying both your expectations of success and your specific success metrics for your mobile camp...

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If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Paid Search

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

13y Kevin Lee

If Tracking Is Outlawed, Only Outlaws Will Have Tr...

The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...

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Google AdWords Rules
Paid Search

Google AdWords Rules

13y Kevin Lee

Google AdWords Rules

And 10 other reasons to revisit your search campaign. Read More

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Prediction: PPC Search Version 3.0, Real-Time Bidding
Paid Search

Prediction: PPC Search Version 3.0, Real-Time Bidding

13y Kevin Lee

Prediction: PPC Search Version 3.0, Real-Time Bidd...

Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And thi...

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Five Google AdWords Quality Score Tips
Paid Search

Five Google AdWords Quality Score Tips

13y Kevin Lee

Five Google AdWords Quality Score Tips

Strive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network c...

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Google Tags, Paid Search Meets SEO
Paid Search

Google Tags, Paid Search Meets SEO

14y Kevin Lee

Google Tags, Paid Search Meets SEO

Google Tags can be an important part of an overall paid search campaign. Don't let your competition beat you to the punch. Read More...

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Debunking Long-Tail PPC Search (The Google Instant Connection)
Paid Search

Debunking Long-Tail PPC Search (The Google Instant Connection)

14y Kevin Lee

Debunking Long-Tail PPC Search (The Google Instant...

When exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Read More...

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The Paid Search 'Core Competency' Myth
Paid Search

The Paid Search 'Core Competency' Myth

14y Kevin Lee

The Paid Search 'Core Competency' Myth

Want to fully in-source paid search? First, consider these factors. Read More...

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Yahoo-Bing Integration: The Transition Checklist
Paid Search

Yahoo-Bing Integration: The Transition Checklist

14y Kevin Lee

Yahoo-Bing Integration: The Transition Checklist

Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Read More...

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Becoming a PPC Search Superhero
Paid Search

Becoming a PPC Search Superhero

14y Kevin Lee

Becoming a PPC Search Superhero

The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...

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PPC Lead Gen: Focusing on Quality
Paid Search

PPC Lead Gen: Focusing on Quality

14y Kevin Lee

PPC Lead Gen: Focusing on Quality

All leads have different value profiles and predicted profitability. Here are eight variables you can control. Read More...

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Search Clicks, Once Removed
Paid Search

Search Clicks, Once Removed

14y Kevin Lee

Search Clicks, Once Removed

Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Read More...

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Preparing For 'MicroHoo'
Paid Search

Preparing For 'MicroHoo'

14y Kevin Lee

Preparing For 'MicroHoo'

Search marketers should start preparing now for the Yahoo/Microsoft merger. Ensure that your transition plan has these important elements. Read More...

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Keywords and Quality Score: Tales From the Trenches
Paid Search

Keywords and Quality Score: Tales From the Trenches

14y Kevin Lee

Keywords and Quality Score: Tales From the Trenche...

It's time to take off your SEO hat when thinking about landing pages for PPC search. Read More...

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SEM Is Dead - Long Live ’Find’ and ’Influence’ Marketing
Paid Search

SEM Is Dead - Long Live ’Find’ and ’Influence’ Marketing

14y Kevin Lee

SEM Is Dead - Long Live ’Find’ and ’Influence’ Mar...

With real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecos...

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