Retargeting: A Scam or ROI Harvester?

Retargeting: A Scam or ROI Harvester?

14y Kevin Lee

Retargeting: A Scam or ROI Harvester?

Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Read Mor...

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Google's SEM Agency Epiphany

Google's SEM Agency Epiphany

14y Kevin Lee

Google's SEM Agency Epiphany

Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work. Rea...

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Attribution or Media Mix Models for Search Marketing?

Attribution or Media Mix Models for Search Marketing?

14y Kevin Lee

Attribution or Media Mix Models for Search Marketi...

Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on. Read More...

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Search Engine Marketing vs. Search Marketing

Search Engine Marketing vs. Search Marketing

14y Kevin Lee

Search Engine Marketing vs. Search Marketing

Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expr...

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Top 10 PPC Campaign Mistakes

Top 10 PPC Campaign Mistakes

14y Kevin Lee

Top 10 PPC Campaign Mistakes

Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up y...

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Alice in the Land of Missed PPC Advertising Opportunity

Alice in the Land of Missed PPC Advertising Opportunity

14y Kevin Lee

Alice in the Land of Missed PPC Advertising Opport...

The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than y...

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Ballmer on Search: The Vision vs. Reality

Ballmer on Search: The Vision vs. Reality

14y Kevin Lee

Ballmer on Search: The Vision vs. Reality

Microsoft CEO Steve Ballmer's view on the future of Bing and getting into the search game. Read More...

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SEM Rock Stars: Transforming the Industry

SEM Rock Stars: Transforming the Industry

14y Kevin Lee

SEM Rock Stars: Transforming the Industry

A look at the veterans of search engine marketing who served on the SEMPO board of directors and the current slate of nominees. Read More...

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Google's Budget Guzzling Engine

Google's Budget Guzzling Engine

14y Kevin Lee

Google's Budget Guzzling Engine

Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is. Read More...

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When Will CMO Heads Roll?

When Will CMO Heads Roll?

14y Kevin Lee

When Will CMO Heads Roll?

Marketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shi...

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Mobile Search: Google's Loss Leader or Savvy Investment?

Mobile Search: Google's Loss Leader or Savvy Investment?

14y Kevin Lee

Mobile Search: Google's Loss Leader or Savvy Inves...

A look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising. Read More...

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Google Picks Fights in OS, Apps, and Phones: What's Next?

Google Picks Fights in OS, Apps, and Phones: What's Next?

14y Kevin Lee

Google Picks Fights in OS, Apps, and Phones: What'...

Google's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity. Read More...

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Top 10 Campaign Optimization Checklist

Top 10 Campaign Optimization Checklist

14y Kevin Lee

Top 10 Campaign Optimization Checklist

Here is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity. Re...

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Using Paid Search for Organic Optimization

Using Paid Search for Organic Optimization

14y Kevin Lee

Using Paid Search for Organic Optimization

Paid search can play an important role in testing and improving organic search results. Here's how. Read More...

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The Google Wave (of Ad Releases)

The Google Wave (of Ad Releases)

14y Kevin Lee

The Google Wave (of Ad Releases)

A look at the important Google 'wave' you should be keeping an eye on this year. Read More...

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Data Challenges for Small PPC Campaigns

Data Challenges for Small PPC Campaigns

14y Kevin Lee

Data Challenges for Small PPC Campaigns

Some tips for finding statistically valid sample data at every level of your campaign. Read More...

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How to Get More Sales per SEM Dollar

How to Get More Sales per SEM Dollar

14y Kevin Lee

How to Get More Sales per SEM Dollar

The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Read More...

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How to Replace Yahoo Paid Inclusion/Paid Placement

How to Replace Yahoo Paid Inclusion/Paid Placement

14y Kevin Lee

How to Replace Yahoo Paid Inclusion/Paid Placement

Six approaches to moving past paid inclusion and improving your site. Read More...

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Taking Advantage of Google's Local Business Listings

Taking Advantage of Google's Local Business Listings

14y Kevin Lee

Taking Advantage of Google's Local Business Listin...

For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently ...

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Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond

Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond

14y Kevin Lee

Flavors of Search Retargeting: Google AdEx, Yahoo,...

Consider these three approaches to retarget search ads. Read More...

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Google's View-Through Metrics, Social Media, and Compulsive Clickers

Google's View-Through Metrics, Social Media, and Compulsive Clickers

15y Kevin Lee

Google's View-Through Metrics, Social Media, and C...

The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Read More...

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Relevance Signals for PPC Search

Relevance Signals for PPC Search

15y Kevin Lee

Relevance Signals for PPC Search

Failure to be relevant can have devastating consequences in paid search. Read More...

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Let the Buyer Beware with Search Retargeting

Let the Buyer Beware with Search Retargeting

15y Kevin Lee

Let the Buyer Beware with Search Retargeting

If you are integrating display media into your search campaign, here are some factors to consider. Read More...

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Why Search Engine Traffic Sources Matter

Why Search Engine Traffic Sources Matter

15y Kevin Lee

Why Search Engine Traffic Sources Matter

Keywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keyword...

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When Did Google Become the Bad Guy?

When Did Google Become the Bad Guy?

15y Kevin Lee

When Did Google Become the Bad Guy?

Seven reasons for marketers' love-hate relationship with Google. Read More...

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Allocating Budgets for SEM and Display

Allocating Budgets for SEM and Display

15y Kevin Lee

Allocating Budgets for SEM and Display

Five tips for deciding how much budge to allocate to both search media and online display media. Read More...

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Ten Reasons You'll Soon Spend 25% More On Search

Ten Reasons You'll Soon Spend 25% More On Search

15y Kevin Lee

Ten Reasons You'll Soon Spend 25% More On Search

Improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months. Read More...

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