Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Read Mor...
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View articleFailure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up y...
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View articleGoogle's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity. Read More...
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View articlePaid search can play an important role in testing and improving organic search results. Here's how. Read More...
View articleA look at the important Google 'wave' you should be keeping an eye on this year. Read More...
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View articleFor search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently ...
View articleConsider these three approaches to retarget search ads. Read More...
View articleThe view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Read More...
View articleFailure to be relevant can have devastating consequences in paid search. Read More...
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View articleKeywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keyword...
View articleSeven reasons for marketers' love-hate relationship with Google. Read More...
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View articleImproved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months. Read More...
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