Who's Your Search Marketing General Contractor?

Who's Your Search Marketing General Contractor?

15y Kevin Lee

Who's Your Search Marketing General Contractor?

It's time to rethink how you decided on the optimal vendor relationships for your company. Read More...

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How Google's Caffeine Will Impact PPC

How Google's Caffeine Will Impact PPC

15y Kevin Lee

How Google's Caffeine Will Impact PPC

Like a hurricane, Google's latest algorithmic change will prove itself able to do damage. Read More...

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PPC Search Ads: Guilty Until Proven Innocent?

PPC Search Ads: Guilty Until Proven Innocent?

15y Kevin Lee

PPC Search Ads: Guilty Until Proven Innocent?

If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results...

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Yahoo and Microsoft: The Deal for Search Advertisers

Yahoo and Microsoft: The Deal for Search Advertisers

15y Kevin Lee

Yahoo and Microsoft: The Deal for Search Advertise...

A long-awaited deal includes some surprises and unanswered questions. Read More...

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Search Marketing's Changing Algorithms

Search Marketing's Changing Algorithms

15y Kevin Lee

Search Marketing's Changing Algorithms

The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing...

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Trademark Policies: Google and Beyond

Trademark Policies: Google and Beyond

15y Kevin Lee

Trademark Policies: Google and Beyond

What Google's new trademark advertising and bidding policies mean for online advertisers and marketers. Read More...

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Prepare Your Paid Search for the Google OS

Prepare Your Paid Search for the Google OS

15y Kevin Lee

Prepare Your Paid Search for the Google OS

Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns. Read More...

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Microsoft's Bing Launch: The Advertiser View

Microsoft's Bing Launch: The Advertiser View

15y Kevin Lee

Microsoft's Bing Launch: The Advertiser View

The search engine is a work in progress, but its consumer and business focus is good for advertisers. Read More...

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Microsoft Lawsuit Targets Advertiser Click Fraud

Microsoft Lawsuit Targets Advertiser Click Fraud

15y Kevin Lee

Microsoft Lawsuit Targets Advertiser Click Fraud

Competitive click fraud perpetrators beware. Read More...

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Display Search Retargeting Wish List, Part 2

Display Search Retargeting Wish List, Part 2

15y Kevin Lee

Display Search Retargeting Wish List, Part 2

Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room fo...

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Display Search Retargeting Wish List, Part 1

Display Search Retargeting Wish List, Part 1

15y Kevin Lee

Display Search Retargeting Wish List, Part 1

Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room fo...

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Changes to Google's and Microsoft's Ad Interfaces

Changes to Google's and Microsoft's Ad Interfaces

15y Kevin Lee

Changes to Google's and Microsoft's Ad Interfaces

Search engine ad management consoles get facelifts. Learn what's new. Read More...

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Bridging the SEM Knowledge Gap

Bridging the SEM Knowledge Gap

15y Kevin Lee

Bridging the SEM Knowledge Gap

Six approaches to staying on top of the swiftly changing developments in search engine marketing. Read More...

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Credit For "The Last Click" and Attribution

Credit For "The Last Click" and Attribution

15y Kevin Lee

Credit For "The Last Click" and Attribution

Even though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor. Read More...

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Analyzing the Google Content Network

Analyzing the Google Content Network

15y Kevin Lee

Analyzing the Google Content Network

The Google Content Network can work for advertisers, though not nearly as well as a recent Google publication would have you believe. Read More...

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View From the Trenches: Search-Style Media Convergence

View From the Trenches: Search-Style Media Convergence

15y Kevin Lee

View From the Trenches: Search-Style Media Converg...

Contextual targeting, behavioral display networks, and affiliate marketing companies embrace "search" and performance marketing. Read More...

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New Research: Paid Search Builds Branding

New Research: Paid Search Builds Branding

15y Kevin Lee

New Research: Paid Search Builds Branding

Google/MetrixLab research provides support for increasing paid search budgets. Read More...

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What's the State of Your Paid Search Campaign?

What's the State of Your Paid Search Campaign?

15y Kevin Lee

What's the State of Your Paid Search Campaign?

When you finish reorganizing, tuning, and optimizing your Google account, Yahoo and Microsoft are logical next steps. Read More...

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The Quandaries of Local Search and Vertical Directories

The Quandaries of Local Search and Vertical Directories

15y Kevin Lee

The Quandaries of Local Search and Vertical Direct...

Each vertical directory has its own business model and way of charging you for a listing, profile page, or participation. A look at five pricing model...

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Your Search Campaign Needs Two Brains

Your Search Campaign Needs Two Brains

15y Kevin Lee

Your Search Campaign Needs Two Brains

Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Read More...

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Avoiding the 'Winner's Curse' of Paid Search

Avoiding the 'Winner's Curse' of Paid Search

15y Kevin Lee

Avoiding the 'Winner's Curse' of Paid Search

A winning bid in paid search controls your likely position and the odds that your improved visibility will get the click. You could still end up a big...

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Thinking Beyond the Shopping Cart

Thinking Beyond the Shopping Cart

15y Kevin Lee

Thinking Beyond the Shopping Cart

Four options for collecting conversion data to help optimize paid search campaigns. Read More...

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Measuring Exit Clicks

Measuring Exit Clicks

15y Kevin Lee

Measuring Exit Clicks

Exit clicks should be a success metric for some businesses. Here are some examples. Read More...

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Conversion Data: How Much Is Too Much?

Conversion Data: How Much Is Too Much?

15y Kevin Lee

Conversion Data: How Much Is Too Much?

Marketers can benefit from evaluating whether these additional data fields in their conversion data might be useful for building both better models an...

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Provide Benefits That Resonate in Your Ad Copy

Provide Benefits That Resonate in Your Ad Copy

15y Kevin Lee

Provide Benefits That Resonate in Your Ad Copy

A look at incentives and promotional language to improve your click-through rate. Read More...

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Will Search Grow Again or Contract?

Will Search Grow Again or Contract?

15y Kevin Lee

Will Search Grow Again or Contract?

Growth could hinge on whether marketers with large offline and premium display budgets start to measure search more holistically. Read More...

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Classifying Brand and Generic Keywords

Classifying Brand and Generic Keywords

15y Kevin Lee

Classifying Brand and Generic Keywords

Why marketers should take time to classify their keywords into buckets along the continuum from brand to generic. Read More...

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