SEM Implications of the Yahoo-Google Pact
Paid Search

SEM Implications of the Yahoo-Google Pact

16y Kevin Lee

SEM Implications of the Yahoo-Google Pact

How exactly will the Yahoo system decide whether to run advertising from Google, Yahoo Panama, or an alternate source, such as Microsoft? Read More...

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The Internet Sales Tax Time Bomb
Paid Search

The Internet Sales Tax Time Bomb

16y Kevin Lee

The Internet Sales Tax Time Bomb

Will the law treat Google, Yahoo, and Microsoft as affiliates? Read More...

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Are Search and Affiliate Marketing Budget Cuts Irrational?
Paid Search

Are Search and Affiliate Marketing Budget Cuts Irrational?

16y Kevin Lee

Are Search and Affiliate Marketing Budget Cuts Irr...

By accounting for these expenses as a commission -- instead of a sales and marketing cost -- some marketers may be committing marketing suicide. Read ...

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Google AdSense: Tips for Success
Paid Search

Google AdSense: Tips for Success

16y Kevin Lee

Google AdSense: Tips for Success

How working in the Google content network differs from working in a search campaign. Read More...

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Google Content: New Strategies and Options
Paid Search

Google Content: New Strategies and Options

16y Kevin Lee

Google Content: New Strategies and Options

What marketers need to know about Google's AdSense for content. First of a two-part series. Read More...

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A Strong Appetite for Behavioral Search Targeting
Paid Search

A Strong Appetite for Behavioral Search Targeting

16y Kevin Lee

A Strong Appetite for Behavioral Search Targeting

Whatever cool behavioral targeting options roll out will likely come from Yahoo or Microsoft -- not Google. Read More...

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The Yahoo-Microsoft Saga
Paid Search

The Yahoo-Microsoft Saga

16y Kevin Lee

The Yahoo-Microsoft Saga

Why Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever. Read More...

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SERP Position: Myth vs. Reality
Paid Search

SERP Position: Myth vs. Reality

16y Kevin Lee

SERP Position: Myth vs. Reality

What the Holy Grail of relevance means to search marketing. Read More...

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Google, Yahoo Search News Mashup in Earnings Season
Paid Search

Google, Yahoo Search News Mashup in Earnings Season

16y Kevin Lee

Google, Yahoo Search News Mashup in Earnings Seaso...

Google's Quality Score change, Microsoft-Yahoo deadline approaches, whither Performics and Avenue A, and other search engine marketing news. Read More...

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Are SEM Agency Fees Too Low?
Paid Search

Are SEM Agency Fees Too Low?

16y Kevin Lee

Are SEM Agency Fees Too Low?

Are you shortchanging your campaign, along with your SEM agency? Read More...

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Branding as a Direct Response PPC Search Byproduct
Paid Search

Branding as a Direct Response PPC Search Byproduct

16y Kevin Lee

Branding as a Direct Response PPC Search Byproduct

Why branding and direct response initiatives aren't separate disciplines. Read More...

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Is Organic Search Enough?
Paid Search

Is Organic Search Enough?

16y Kevin Lee

Is Organic Search Enough?

Pulling PPC ads after achieving high organic search position may be a very bad idea. Read More...

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Recession: PPC Threat or Opportunity?
Paid Search

Recession: PPC Threat or Opportunity?

16y Kevin Lee

Recession: PPC Threat or Opportunity?

Prepare for some short-term testing pain to weather longer-term economic pain that may be headed your way. Read More...

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It's the PPC Search Economy, Stupid!
Paid Search

It's the PPC Search Economy, Stupid!

16y Kevin Lee

It's the PPC Search Economy, Stupid!

While the economy is volatile, search marketing looks promising. But is it recession proof? Read More...

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GoogleClick: Death of the Third-Party Ad Server?
Paid Search

GoogleClick: Death of the Third-Party Ad Server?

16y Kevin Lee

GoogleClick: Death of the Third-Party Ad Server?

Companies with large on- and offline budgets have concerns about conversion data being used to influence both pricing and future changes to the auctio...

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Search's Impact on Brand Metrics
Paid Search

Search's Impact on Brand Metrics

16y Kevin Lee

Search's Impact on Brand Metrics

Search will no longer be a marketing methodology and media opportunity existing in a silo. Read More...

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Affiliate PPC Brand Bidding: Right For You?
Paid Search

Affiliate PPC Brand Bidding: Right For You?

16y Kevin Lee

Affiliate PPC Brand Bidding: Right For You?

Eleven questions to weight before working with performance-based media buying relationships. Read More...

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PPC Search: Create, Influence, Capture, and Harvest Demand
Paid Search

PPC Search: Create, Influence, Capture, and Harvest Demand

16y Kevin Lee

PPC Search: Create, Influence, Capture, and Harves...

Why search marketers must be aware of the overall consumer response ecosystem. Read More...

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Vote Now for the Future of Search
Paid Search

Vote Now for the Future of Search

16y Kevin Lee

Vote Now for the Future of Search

What the board election at SEMPO means to your company, campaign, and career. Read More...

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Google Bashes Microsoft's Yahoo Bid
Paid Search

Google Bashes Microsoft's Yahoo Bid

16y Kevin Lee

Google Bashes Microsoft's Yahoo Bid

What Yahoo's sale would mean to PPC marketers and digital marketing teams. Read More...

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Nonprofits, Google Grants, and Search
Paid Search

Nonprofits, Google Grants, and Search

16y Kevin Lee

Nonprofits, Google Grants, and Search

If you have a desire to use your valuable knowledge and skills to help nonprofits, you have several choices. Read More...

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Moving Beyond Campaign Efficiency to Campaign Effectiveness
Paid Search

Moving Beyond Campaign Efficiency to Campaign Effectiveness

16y Kevin Lee

Moving Beyond Campaign Efficiency to Campaign Effe...

To thrive in any economic climate, combine efficiency with strategic testing to obtain effectiveness. Here are three places to start. Read More...

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The Publisher Opportunity in Search and Contextual, Part 2
Paid Search

The Publisher Opportunity in Search and Contextual, Part 2

16y Kevin Lee

The Publisher Opportunity in Search and Contextual...

Calculate how to buy the very best traffic in a keyword campaign. Read More...

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The Publisher Opportunity in Search and Contextual, Part 1
Paid Search

The Publisher Opportunity in Search and Contextual, Part 1

16y Kevin Lee

The Publisher Opportunity in Search and Contextual...

Properly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine. Part one of a series. Read More...

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2007 PPC Search Retrospective
Paid Search

2007 PPC Search Retrospective

16y Kevin Lee

2007 PPC Search Retrospective

Plus, a look at "GoogleClick." Read More

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Two Search Budgets for One Business?
Paid Search

Two Search Budgets for One Business?

16y Kevin Lee

Two Search Budgets for One Business?

All this brand vs. direct response search advertising craziness must stop! Read More...

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PPC, Backwards and Forwards
Paid Search

PPC, Backwards and Forwards

16y Kevin Lee

PPC, Backwards and Forwards

In paid search, past performance isn't a true indicator of future results. Three ways to improve your chances of winning. Read More...

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