How do Facebook’s ads drive search traffic?
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What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?
It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.
The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.