Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big brands.
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Brand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today.
Lead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition.
Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives.
Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner.