Google Trademark Policy Worries Holiday Advertisers

Google Trademark Policy Worries Holiday Advertisers

14y Kevin Newcomb

Google Trademark Policy Worries Holiday Advertiser...

Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big bran...

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Study Reveals Disconnect Between Brand Ad Buyers and Sellers

Study Reveals Disconnect Between Brand Ad Buyers and Sellers

14y Kevin Newcomb

Study Reveals Disconnect Between Brand Ad Buyers a...

Brand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Rea...

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Facebook Games Face Ethical Advertising Woes

Facebook Games Face Ethical Advertising Woes

14y Kevin Newcomb

Facebook Games Face Ethical Advertising Woes

Lead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition. Read More...

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Ad:tech Panel Urges Deliberate Approach to Social Media

Ad:tech Panel Urges Deliberate Approach to Social Media

14y Kevin Newcomb

Ad:tech Panel Urges Deliberate Approach to Social ...

Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business object...

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AOL Ad Revenues Way Down

AOL Ad Revenues Way Down

14y Kevin Newcomb

AOL Ad Revenues Way Down

Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner. Read More...

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Yahoo Seeks to Regain Respect

Yahoo Seeks to Regain Respect

14y Kevin Newcomb

Yahoo Seeks to Regain Respect

Yahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a...

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Google to Highlight Social Search Results

Google to Highlight Social Search Results

14y Kevin Newcomb

Google to Highlight Social Search Results

Google today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends. Read More...

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Microsoft Sees Encouraging Signs Too

Microsoft Sees Encouraging Signs Too

14y Kevin Newcomb

Microsoft Sees Encouraging Signs Too

Like Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it. Read More...

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Newsday Puts Up Pay Wall

Newsday Puts Up Pay Wall

14y Kevin Newcomb

Newsday Puts Up Pay Wall

The New York-based daily newspaper will begin restricting access to its online edition to print subscribers and cable Internet subscribers of its pare...

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Yahoo Display Ad Revenue Stabilized in Q3

Yahoo Display Ad Revenue Stabilized in Q3

14y Kevin Newcomb

Yahoo Display Ad Revenue Stabilized in Q3

Yahoo may be stemming the loss of revenue and showing growth in key areas. Read More...

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Yahoo Drops Paid Inclusion: The End of an Era

Yahoo Drops Paid Inclusion: The End of an Era

14y Kevin Newcomb

Yahoo Drops Paid Inclusion: The End of an Era

By the end of 2009, Web sites will no longer be able to pay to be included in organic results. Read More...

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Zenith Lowers Web Ad Outlook, Future Still Rosy

Zenith Lowers Web Ad Outlook, Future Still Rosy

14y Kevin Newcomb

Zenith Lowers Web Ad Outlook, Future Still Rosy

Internet ad spending is the only channel expected to grow this year. Read More...

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Sunny Google Sees Downturn's End

Sunny Google Sees Downturn's End

14y Kevin Newcomb

Sunny Google Sees Downturn's End

Google reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Read More...

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Bing Ad Traffic Improving, But Still Not Enough

Bing Ad Traffic Improving, But Still Not Enough

14y Kevin Newcomb

Bing Ad Traffic Improving, But Still Not Enough

Microsoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more v...

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Bing Bling: Microsoft Leads Q3 Gains in Search Advertising

Bing Bling: Microsoft Leads Q3 Gains in Search Advertising

14y Kevin Newcomb

Bing Bling: Microsoft Leads Q3 Gains in Search Adv...

Two search agency reports suggest Bing's momentum over the summer was matched by a rise in client spending. Read More...

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'Invisible Ads' Scam a Real Issue, But Damage May Be Slight

'Invisible Ads' Scam a Real Issue, But Damage May Be Slight

14y Kevin Newcomb

'Invisible Ads' Scam a Real Issue, But Damage May ...

Researcher Ben Edelman exposes how some publishers are causing ads to load in hidden windows, but the sites are minor ones. Read More...

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Google to Simplify Ads for Local Business

Google to Simplify Ads for Local Business

14y Kevin Newcomb

Google to Simplify Ads for Local Business

Local Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Read More...

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Yahoo Spruces Up Search Ads

Yahoo Spruces Up Search Ads

14y Kevin Newcomb

Yahoo Spruces Up Search Ads

Among several enhancements are an offline editor and new options for rich ads in search. Read More...

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Yahoo to Launch Open Search Platform

Yahoo to Launch Open Search Platform

16y Kevin Newcomb

Yahoo to Launch Open Search Platform

Move allows site owners to influence their presence in Yahoo's search results. Read More...

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Microsoft Adds Search Marketing Package to Office Live

Microsoft Adds Search Marketing Package to Office Live

16y Kevin Newcomb

Microsoft Adds Search Marketing Package to Office ...

Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Read...

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Could This Be the Year for Mobile Ads?

Could This Be the Year for Mobile Ads?

17y Kevin Newcomb

Could This Be the Year for Mobile Ads?

A confluence of factors just might mean that now is the time for mobile ads to break out. Read More...

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Report: Offline Ads Are Heavy Drivers of Search

Report: Offline Ads Are Heavy Drivers of Search

17y Kevin Newcomb

Report: Offline Ads Are Heavy Drivers of Search

While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Read ...

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Ask.com: The Other Search Engine?

Ask.com: The Other Search Engine?

17y Kevin Newcomb

Ask.com: The Other Search Engine?

Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com....

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Google Upgrades Analytics Product

Google Upgrades Analytics Product

17y Kevin Newcomb

Google Upgrades Analytics Product

Google Analytics gets a makeover, offering a more holistic view of the data. Read More...

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Ask.com to Launch Contextual Ad Network

Ask.com to Launch Contextual Ad Network

17y Kevin Newcomb

Ask.com to Launch Contextual Ad Network

IAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Read More...

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Search Marketers Content with ROI, Plan to Spend More

Search Marketers Content with ROI, Plan to Spend More

17y Kevin Newcomb

Search Marketers Content with ROI, Plan to Spend M...

A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search....

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AOL Unveils Google-Powered Search Marketplace

AOL Unveils Google-Powered Search Marketplace

17y Kevin Newcomb

AOL Unveils Google-Powered Search Marketplace

Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Read More...

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