Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big bran...
View articleBrand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Rea...
View articleLead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition. Read More...
View articleParticipating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business object...
View articleBoth display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner. Read More...
View articleYahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a...
View articleGoogle today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends. Read More...
View articleLike Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it. Read More...
View articleThe New York-based daily newspaper will begin restricting access to its online edition to print subscribers and cable Internet subscribers of its pare...
View articleYahoo may be stemming the loss of revenue and showing growth in key areas. Read More...
View articleBy the end of 2009, Web sites will no longer be able to pay to be included in organic results. Read More...
View articleInternet ad spending is the only channel expected to grow this year. Read More...
View articleGoogle reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Read More...
View articleMicrosoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more v...
View articleTwo search agency reports suggest Bing's momentum over the summer was matched by a rise in client spending. Read More...
View articleResearcher Ben Edelman exposes how some publishers are causing ads to load in hidden windows, but the sites are minor ones. Read More...
View articleLocal Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Read More...
View articleAmong several enhancements are an offline editor and new options for rich ads in search. Read More...
View articleMove allows site owners to influence their presence in Yahoo's search results. Read More...
View articleOffice Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Read...
View articleA confluence of factors just might mean that now is the time for mobile ads to break out. Read More...
View articleWhile many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Read ...
View articleAsk.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com....
View articleGoogle Analytics gets a makeover, offering a more holistic view of the data. Read More...
View articleIAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Read More...
View articleA new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search....
View articleAdvertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Read More...
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