iProspect Founder Takes New Global Role

Media iProspect Founder Takes New Global Role

15y Kevin Newcomb

iProspect Founder Takes New Global Role

iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Read More...

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Google Tests TV Advertising

Media Google Tests TV Advertising

15y Kevin Newcomb

Google Tests TV Advertising

A limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV syste...

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Yahoo Staffs Up in Click Fraud Prevention

Media Yahoo Staffs Up in Click Fraud Prevention

15y Kevin Newcomb

Yahoo Staffs Up in Click Fraud Prevention

Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Read More...

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Google to Test Pay-Per-Action Ads

Media Google to Test Pay-Per-Action Ads

15y Kevin Newcomb

Google to Test Pay-Per-Action Ads

Watch out Commission Junction. Here comes Google. Read More...

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Medio Launches PPC Mobile Ad Network

Media Medio Launches PPC Mobile Ad Network

15y Kevin Newcomb

Medio Launches PPC Mobile Ad Network

The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Read More...

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Can 'Visits' Replace Pageviews?

Media Can 'Visits' Replace Pageviews?

15y Kevin Newcomb

Can 'Visits' Replace Pageviews?

ComScore Media Metrix has introduced a new metric to better describe engagement. Read More...

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Panama Seen As Beneficial to Brand Advertisers

Media Panama Seen As Beneficial to Brand Advertisers

15y Kevin Newcomb

Panama Seen As Beneficial to Brand Advertisers

Early returns on Yahoo's new ad platform show improvement, especially for big-brand advertisers. Read More...

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Citysearch Acquires Insider Pages

Media Citysearch Acquires Insider Pages

15y Kevin Newcomb

Citysearch Acquires Insider Pages

The IAC-owned local search property picks up its competitor, expanding its breadth of local content. Read More...

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Google Shares More Click Fraud Data

Media Google Shares More Click Fraud Data

15y Kevin Newcomb

Google Shares More Click Fraud Data

The amount of click fraud detected by Google remains in the single-digit percentages of total clicks, and the amount that slips through to advertisers...

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Google to Update Ad Quality Scoring

Media Google to Update Ad Quality Scoring

15y Kevin Newcomb

Google to Update Ad Quality Scoring

In the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring...

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Search Marketers Spent $9.4 Billion in 2006

Media Search Marketers Spent $9.4 Billion in 2006

15y Kevin Newcomb

Search Marketers Spent $9.4 Billion in 2006

An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Read More...

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Super Bowl Advertisers Missed Opportunities

Media Super Bowl Advertisers Missed Opportunities

15y Kevin Newcomb

Super Bowl Advertisers Missed Opportunities

An analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campai...

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Eurekster Adds Community Features

Media Eurekster Adds Community Features

15y Kevin Newcomb

Eurekster Adds Community Features

Swickis now offer community answers to results, as well as a new ad product. Read More...

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WhitePages.com Expands People Search

Media WhitePages.com Expands People Search

15y Kevin Newcomb

WhitePages.com Expands People Search

The addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its t...

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Miva Consolidates Ads with Monetization Center

Media Miva Consolidates Ads with Monetization Center

15y Kevin Newcomb

Miva Consolidates Ads with Monetization Center

New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Read More...

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New Social Search Engine Targets Boomers

Media New Social Search Engine Targets Boomers

15y Kevin Newcomb

New Social Search Engine Targets Boomers

Cranky.com combines Ask's index with behavioral data from users in the 50+ demographic to tailor relevant results. Read More...

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Monster Unveils New Cross-Channel Campaign

Media Monster Unveils New Cross-Channel Campaign

15y Kevin Newcomb

Monster Unveils New Cross-Channel Campaign

The brand's messaging continues to spread an optimistic view of job-hunting in hopes of making emotional connections with active and passive job seeke...

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Domino's Teams with eBay for Online Treasure Hunt

Media Domino's Teams with eBay for Online Treasure Hunt

15y Kevin Newcomb

Domino's Teams with eBay for Online Treasure Hunt

Contestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Read More...

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Study: Analytics Top E-mail Marketer Concerns

Media Study: Analytics Top E-mail Marketer Concerns

15y Kevin Newcomb

Study: Analytics Top E-mail Marketer Concerns

A lack of customer data and campaign results analysis challenges top the list of marketers' concerns in a Jupiter Research study commissioned by Silve...

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Execs & Accounts for December 15, 2006

Media Execs & Accounts for December 15, 2006

15y Kevin Newcomb

Execs & Accounts for December 15, 2006

LinkedIn co-founder Guericke departs for Jaxtr; Reprise Media names AOL vet Chiles as COO; Skype promotes CMO Gomez to president, shuffles Kazim back ...

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AT&T Rolls Out Ad-Supported Directory Assistance

Media AT&T Rolls Out Ad-Supported Directory Assistance

15y Kevin Newcomb

AT&T Rolls Out Ad-Supported Directory Assistance

AT&T has teamed with Apptera to offer ad-supported directory assistance calls in three markets. Read More...

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Pulse 360 Launches Text Ads for Video

Media Pulse 360 Launches Text Ads for Video

15y Kevin Newcomb

Pulse 360 Launches Text Ads for Video

Text links targeted to the content of a video clip will be shown as post-roll video clips. Read More...

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Execs & Accounts for December 13, 2006

Media Execs & Accounts for December 13, 2006

15y Kevin Newcomb

Execs & Accounts for December 13, 2006

Tribal DDB, Siegel+Gale get new MDs in L.A.; MRM Worldwide names Cunningham EVP; Fowler tapped for global VP of e-mail deliverability and privacy serv...

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Panama Rollout Progresses

Media Panama Rollout Progresses

15y Kevin Newcomb

Panama Rollout Progresses

Yahoo's new search marketing platform is now open to U.S. advertisers. Read More...

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Omniture Gets Closer to Partners

Media Omniture Gets Closer to Partners

15y Kevin Newcomb

Omniture Gets Closer to Partners

A new "Genesis" application partner program aims to simplify integration of more than 30 marketing applications into Omniture's analytics platform. Re...

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Execs & Accounts for December 11, 2006

Media Execs & Accounts for December 11, 2006

15y Kevin Newcomb

Execs & Accounts for December 11, 2006

Organic promotes George, Camp; iCrossing adds three in New York; New Motion hires VP of online media Read More...

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Ingenio Grows Mobile Pay-per-Call Network

Media Ingenio Grows Mobile Pay-per-Call Network

15y Kevin Newcomb

Ingenio Grows Mobile Pay-per-Call Network

JumpTap joins four other providers that are distributing pay-per-call ads in mobile search. Read More...

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