Execs & Accounts for December 8, 2006

Media Execs & Accounts for December 8, 2006

15y Kevin Newcomb

Execs & Accounts for December 8, 2006

R/GA sets up shop in London; Pluggd names Willis CMO; Reply adds one new board member and three senior executives Read More...

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New Click Fraud Allegations, With a Twist

Media New Click Fraud Allegations, With a Twist

15y Kevin Newcomb

New Click Fraud Allegations, With a Twist

A journalist's investigation has allegedly turned up widespread evidence of automated click fraud and links to terrorist organizations. Read More...

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Google In Portal Deal with BSkyB

Media Google In Portal Deal with BSkyB

15y Kevin Newcomb

Google In Portal Deal with BSkyB

Google is lending its video, search and communications tools to a co-branded portal for Sky Broadband customers. Read More...

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Yahoo Announces Major Reorganization

Media Yahoo Announces Major Reorganization

15y Kevin Newcomb

Yahoo Announces Major Reorganization

The search and media giant tries to get nimbler by aligning its business into three operating groups. Read More...

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Execs & Accounts for December 6, 2006

Media Execs & Accounts for December 6, 2006

15y Kevin Newcomb

Execs & Accounts for December 6, 2006

Wal-Mart loses marketing execs; Spot Runner adds former AOLer to board; Constant Contact adds VP of product strategy. Read More...

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I/Pro Launches SpotSite Ad Exchange

Media I/Pro Launches SpotSite Ad Exchange

15y Kevin Newcomb

I/Pro Launches SpotSite Ad Exchange

The Web site auditing firm has evolved its research offering to build an online ad marketplace, using the data it collects to target ads across its pu...

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Yahoo Media Group Stumbles, Moves On

Media Yahoo Media Group Stumbles, Moves On

15y Kevin Newcomb

Yahoo Media Group Stumbles, Moves On

While a user-generated video deal with Current TV ends, Yahoo launches another such partnership with Reuters. Read More...

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Ask Gets Local with AskCity

Media Ask Gets Local with AskCity

15y Kevin Newcomb

Ask Gets Local with AskCity

A new local search Web application combines content from across IAC and beyond. Read More...

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Execs & Accounts for December 4, 2006

Media Execs & Accounts for December 4, 2006

15y Kevin Newcomb

Execs & Accounts for December 4, 2006

Barclays chooses WebTrends for Web analytics; Carat Fusion taps Click Forensics for click fraud monitoring; ValueClick acquires UK-based comparison sh...

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WebTrends Acquires Optimization Firm

Media WebTrends Acquires Optimization Firm

15y Kevin Newcomb

WebTrends Acquires Optimization Firm

The Web analytics provider has acquired paid search optimization specialist ClickShift. Read More...

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Execs & Accounts for December 1, 2006

Media Execs & Accounts for December 1, 2006

15y Kevin Newcomb

Execs & Accounts for December 1, 2006

Schematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester. Read M...

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SEM Getting Attention at the Top

Media SEM Getting Attention at the Top

15y Kevin Newcomb

SEM Getting Attention at the Top

More senior management executives now say they are involved in SEM programs, and those programs are getting their own budget lines more often, accordi...

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IAB Preaching Engagement

Media IAB Preaching Engagement

15y Kevin Newcomb

IAB Preaching Engagement

A new branding campaign for the interactive advertising industry, with the tagline "Media More Engaging," aims to win more marketing dollars for inter...

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Chrysler Re-Ups with CNN, Time for 'Person of the Year' Sponsorship

Media Chrysler Re-Ups with CNN, Time for 'Person of the Year' Sponsorship

15y Kevin Newcomb

Chrysler Re-Ups with CNN, Time for 'Person of the ...

The carmaker is looking to repeat the success of a similar multi-platform ad campaign it ran last year. Read More...

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No Brakes for Car Dealers' Online Ad Spend

Media No Brakes for Car Dealers' Online Ad Spend

15y Kevin Newcomb

No Brakes for Car Dealers' Online Ad Spend

Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year. Read More...

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Web 2.0 Still In Early Stages

Media Web 2.0 Still In Early Stages

15y Kevin Newcomb

Web 2.0 Still In Early Stages

Relatively few marketers are familiar with the term, but most of those employing "Web 2.0" tactics are having success, according to a new survey. Read...

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News Corp. Sheds Intermix Properties

Media News Corp. Sheds Intermix Properties

15y Kevin Newcomb

News Corp. Sheds Intermix Properties

Most of the assets included in last year's MySpace acquisition have been sold to a new company led by Intermix's former CEO. Read More...

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TW Vet Named AOL President

Media TW Vet Named AOL President

15y Kevin Newcomb

TW Vet Named AOL President

AOL's new chairman and CEO Randy Falco begins filling out his management team. Read More...

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Nissan Revs up Marketing Across Microsoft Properties

Media Nissan Revs up Marketing Across Microsoft Properties

15y Kevin Newcomb

Nissan Revs up Marketing Across Microsoft Properti...

The carmaker has unveiled an ad partnership with Microsoft that extends across search, display, video games and custom-branded sites. Read More...

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Study: Video Ads Should Be Short, Relevant

Media Study: Video Ads Should Be Short, Relevant

15y Kevin Newcomb

Study: Video Ads Should Be Short, Relevant

Keeping video ads short and to the point is more acceptable to consumers, according to market research data from PodZinger. Read More...

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Bradford to Lead MSN

Media Bradford to Lead MSN

15y Kevin Newcomb

Bradford to Lead MSN

Microsoft has shifted its top ad sales exec to focus more tightly on MSN, which gets renewed focus within the company. Read More...

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Miller Out as Head of AOL, NBCU's Randy Falco Steps In

Media Miller Out as Head of AOL, NBCU's Randy Falco Steps In

15y Kevin Newcomb

Miller Out as Head of AOL, NBCU's Randy Falco Step...

Jonathan Miller was one year into a new three-year contract. Read More...

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YouTube Strikes Content Deal With NHL

Media YouTube Strikes Content Deal With NHL

15y Kevin Newcomb

YouTube Strikes Content Deal With NHL

The league will offer daily video clips of hockey game highlights, and other on- and off-ice content. Read More...

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WebSideStory Ties Content Management to Analytics Data

Media WebSideStory Ties Content Management to Analytics Data

15y Kevin Newcomb

WebSideStory Ties Content Management to Analytics ...

Marketers can now automatically control content placement based on aggregate Web site user behavior. Read More...

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Online Ad Spending Reaches $4.2B in Q3

Media Online Ad Spending Reaches $4.2B in Q3

15y Kevin Newcomb

Online Ad Spending Reaches $4.2B in Q3

The latest Internet Ad Revenue Report from the IAB and PwC shows 30 percent growth over the same period last year. Read More...

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Few Moorings for Marketers in a Sea of Amateur Clips

Media Few Moorings for Marketers in a Sea of Amateur Clips

15y Kevin Newcomb

Few Moorings for Marketers in a Sea of Amateur Cli...

With the growth of user-generated online video, marketers are looking for new ways to get involved without being intrusive. Read More...

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Pre-Roll Not the Answer for Online Video

Media Pre-Roll Not the Answer for Online Video

15y Kevin Newcomb

Pre-Roll Not the Answer for Online Video

The consensus of many online marketers is that pre-roll ads will not be the best long-term solution for video advertising. Read More...

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