Basic Web site improvements would serve e-tailers a whole lot more than personalized offers and recommendations, according to a study.
Articles by this author
Best known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit.
Much of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you may want to keep in mind as you work on your promotion’s copy and design.
This is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who can blame her? They were good times, and she helped make them that way. Good luck, Kim. See you around. And we hope to keep seeing you Email Marketing readers here, week after week.
If you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far enough to take a look at the entire forest before trying to figure out what each tree looks like.