Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques.
Articles by this author
B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows.
Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing.
Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity.
Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics.