Kimberly Collins

Kimberly is a former Managing Editor of ClickZ and Search Engine Watch.

Black Friday, Small Business Saturday, Cyber Monday 2018 sales
Ecommerce

Black Friday, Small Business Saturday, Cyber Monday 2018 sales

5y Kimberly Collins

Black Friday, Small Business Saturday, Cyber Monda...

Cyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
Disruptive MarTech

Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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Social media Stories on the rise in 2018 holiday ads
Digital Marketing

Social media Stories on the rise in 2018 holiday ads

5y Kimberly Collins

Social media Stories on the rise in 2018 holiday a...

38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...

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New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push
Digital Marketing

New research: Marketers focused on Stories, mobile, and Amazon ads for 2018...

5y Kimberly Collins

New research: Marketers focused on Stories, mobile...

Research report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...

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Why all the hype around AI in marketing?
AI & Automation

Why all the hype around AI in marketing?

5y Kimberly Collins

Why all the hype around AI in marketing?

AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available
Disruptive MarTech

Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sal...

5y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs
Industry Developments

Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

5y Kimberly Collins

Yext Brain and the future of conversational AI: Q&...

We sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...

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What brands can do to improve ecommerce performance
Ecommerce

What brands can do to improve ecommerce performance

5y Kimberly Collins

What brands can do to improve ecommerce performanc...

Tip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...

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Amazon HQ2 plans for Queens, NY and Crystal City, VA
Ecommerce

Amazon HQ2 plans for Queens, NY and Crystal City, VA

5y Kimberly Collins

Amazon HQ2 plans for Queens, NY and Crystal City, ...

Amazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...

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Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety
Disruptive MarTech

Weekly martech review: Google walkout + Search privacy update, Amazon Ad ea...

5y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

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Using AI to personalize your marketing strategy
AI & Automation

Using AI to personalize your marketing strategy

5y Kimberly Collins

Using AI to personalize your marketing strategy

Consumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...

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Google walkout: What started it and what it means for tech
Industry Developments

Google walkout: What started it and what it means for tech

6y Kimberly Collins

Google walkout: What started it and what it means ...

Thousands of Google employees walked out in protest of the company's alleged history of harassment, discrimination, and support for abusers. What's ne...

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Facebook earnings report: 7 takeaways for martech
Industry Developments

Facebook earnings report: 7 takeaways for martech

6y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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How important is Amazon compared to other retailers in the ecommerce landscape?
Ecommerce

How important is Amazon compared to other retailers in the ecommerce landsc...

6y Kimberly Collins

How important is Amazon compared to other retailer...

Consumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...

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What IBM's $34bn acquisition of Red Hat means for martech
Industry Developments

What IBM's $34bn acquisition of Red Hat means for martech

6y Kimberly Collins

What IBM's $34bn acquisition of Red Hat means for ...

On Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...

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Highlight Reel: Transformation of Search Summit
Search

Highlight Reel: Transformation of Search Summit

6y Kimberly Collins

Highlight Reel: Transformation of Search Summit

Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...

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Online customer behavior in 2018: Where consumers browse and purchase
Ecommerce

Online customer behavior in 2018: Where consumers browse and purchase

6y Kimberly Collins

Online customer behavior in 2018: Where consumers ...

New research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...

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How to use single-page applications (SPAs) for better customer experience
Disruptive MarTech

How to use single-page applications (SPAs) for better customer experience

6y Kimberly Collins

How to use single-page applications (SPAs) for bet...

Single-page applications are an alternative to traditional webpages that you essentially open once and stay inside, rather than changing URLs with eac...

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Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam, YouTube TV-tailored campaigns
Disruptive MarTech

Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam,...

6y Kimberly Collins

Weekly martech review: Twilio to acquire SendGrid,...

We review the top news in martech from the week of October 15–22, 2018. Read More...

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New research: Advertising budgets are misaligned with consumer behaviors
Ecommerce

New research: Advertising budgets are misaligned with consumer behaviors

6y Kimberly Collins

New research: Advertising budgets are misaligned w...

New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...

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Why search marketing matters in 2018
Search

Why search marketing matters in 2018

6y Kimberly Collins

Why search marketing matters in 2018

Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...

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Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B
Disruptive MarTech

Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint...

6y Kimberly Collins

Weekly martech review: IBM's Food Trust blockchain...

We review the top news in martech from the week of October 8–15, 2018. Read More...

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SAP announces commerce platform Upscale into US market today
Industry Developments

SAP announces commerce platform Upscale into US market today

6y Kimberly Collins

SAP announces commerce platform Upscale into US ma...

Upscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...

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Are we finally reaching a tipping point of who controls the web?
Digital Transformation

Are we finally reaching a tipping point of who controls the web?

6y Kimberly Collins

Are we finally reaching a tipping point of who con...

In the wake of yet another data breach, this time from Google, we go back to the roots of the worldwide web and the trajectory its taken since. We fol...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies
Disruptive MarTech

Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace...

6y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

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Impact using Mediarails acquisition to continue to grow partner marketing
Disruptive MarTech

Impact using Mediarails acquisition to continue to grow partner marketing

6y Kimberly Collins

Impact using Mediarails acquisition to continue to...

Partner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changin...

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MarTech Conference day 2: throughout the day updates
Disruptive MarTech

MarTech Conference day 2: throughout the day updates

6y Kimberly Collins

MarTech Conference day 2: throughout the day updat...

Throughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes. Read More...

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