As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...
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View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleBefore you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
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View articleThere's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...
View articleThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleWith the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View article20 ways to measure the success, or failure, of an event. Read More...
View articleWhen executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleAdmit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleBehind the big data hype are a few realities that threaten to stall the revolution. Read More...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
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