Six Best Practices to Steal from Native Advertising
Media

Six Best Practices to Steal from Native Advertising

11y Kristin Kovner

Six Best Practices to Steal from Native Advertisin...

Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...

View article
5 Things to Do Today to Make the Rest of Your Year Easier
Media

5 Things to Do Today to Make the Rest of Your Year Easier

11y Kristin Kovner

5 Things to Do Today to Make the Rest of Your Year...

The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. ...

View article
10 Secrets to the Perfect Webinar
Media

10 Secrets to the Perfect Webinar

11y Kristin Kovner

10 Secrets to the Perfect Webinar

Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
5 Rules for Turning Data Into Insights and Stories
Media

5 Rules for Turning Data Into Insights and Stories

11y Kristin Kovner

5 Rules for Turning Data Into Insights and Stories

Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Read More...

View article
6 Digital Metrics You Should Be Watching
Media

6 Digital Metrics You Should Be Watching

11y Kristin Kovner

6 Digital Metrics You Should Be Watching

The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your bran...

View article
Best of Cannes: Turning Creativity Into Action
Media

Best of Cannes: Turning Creativity Into Action

11y Kristin Kovner

Best of Cannes: Turning Creativity Into Action

How to harness the essence of the most successful campaigns at Cannes for your brand. Read More...

View article
4 Lessons Marketers Can Learn From 'Arrested Development'
Media

4 Lessons Marketers Can Learn From 'Arrested Development'

11y Kristin Kovner

4 Lessons Marketers Can Learn From 'Arrested Devel...

Never forget, "there's always money in the banana stand." Read More...

View article
Be a Smash: Marketing Lessons From a Failed TV Show
Media

Be a Smash: Marketing Lessons From a Failed TV Show

11y Kristin Kovner

Be a Smash: Marketing Lessons From a Failed TV Sho...

Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's s...

View article
Tales From the Digital Content NewFronts (DCNF)
Media

Tales From the Digital Content NewFronts (DCNF)

11y Kristin Kovner

Tales From the Digital Content NewFronts (DCNF)

Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Read More...

View article
If Brands Aren't Experimenting, They Should Be
Media

If Brands Aren't Experimenting, They Should Be

11y Kristin Kovner

If Brands Aren't Experimenting, They Should Be

An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...

View article
5 Mistakes Killing Your Marketing
Media

5 Mistakes Killing Your Marketing

11y Kristin Kovner

5 Mistakes Killing Your Marketing

For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...

View article
The Internet of Everything: Reflections on the 2013 Mobile World Congress
Media

The Internet of Everything: Reflections on the 2013 Mobile World Congress

11y Kristin Kovner

The Internet of Everything: Reflections on the 201...

If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...

View article
Don't Just Check the Box on Content
Media

Don't Just Check the Box on Content

11y Kristin Kovner

Don't Just Check the Box on Content

Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Read More...

View article
Back-to-Basics Digital Marketing
Media

Back-to-Basics Digital Marketing

11y Kristin Kovner

Back-to-Basics Digital Marketing

To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...

View article