12 best practices for using LinkedIn groups as a marketing tool
Social

12 best practices for using LinkedIn groups as a marketing tool

8y Kristin Kovner

12 best practices for using LinkedIn groups as a m...

As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...

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5 More Marketing Tips to Steal From London
Marketing

5 More Marketing Tips to Steal From London

9y Kristin Kovner

5 More Marketing Tips to Steal From London

London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...

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Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Conference Coverage

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winner...

9y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

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Seven Mistakes Killing Your Content Marketing
Marketing

Seven Mistakes Killing Your Content Marketing

9y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina
Marketing

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

9y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

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6 Questions to Ask Your Programmatic Audience Targeting Partner
Analytics

6 Questions to Ask Your Programmatic Audience Targeting Partner

9y Kristin Kovner

6 Questions to Ask Your Programmatic Audience Targ...

Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...

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What Marketers Can Learn From the Oscars
Marketing

What Marketers Can Learn From the Oscars

9y Kristin Kovner

What Marketers Can Learn From the Oscars

The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Read More...

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The 5 Trends That Really Matter for Marketers in 2015
Marketing

The 5 Trends That Really Matter for Marketers in 2015

9y Kristin Kovner

The 5 Trends That Really Matter for Marketers in 2...

There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...

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How to Launch Your B2B Social Media Presence: A 30-Day Plan
Social

How to Launch Your B2B Social Media Presence: A 30-Day Plan

9y Kristin Kovner

How to Launch Your B2B Social Media Presence: A 30...

This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...

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7 Marketing Best Practices I Picked Up in Amsterdam
Marketing

7 Marketing Best Practices I Picked Up in Amsterdam

9y Kristin Kovner

7 Marketing Best Practices I Picked Up in Amsterda...

A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...

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7 Marketing Best Practices I Picked Up in Amsterdam
Marketing

7 Marketing Best Practices I Picked Up in Amsterdam

9y Kristin Kovner

7 Marketing Best Practices I Picked Up in Amsterda...

A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...

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10 Best Practices for Global Launches and Localization
Local

10 Best Practices for Global Launches and Localization

9y Kristin Kovner

10 Best Practices for Global Launches and Localiza...

In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...

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5 Best Practices to Steal for Your Holiday Marketing Campaign
Marketing

5 Best Practices to Steal for Your Holiday Marketing Campaign

10y Kristin Kovner

5 Best Practices to Steal for Your Holiday Marketi...

Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...

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5 Mobile Advertising Myths – and How to Bust Them
Media

5 Mobile Advertising Myths – and How to Bust Them

10y Kristin Kovner

5 Mobile Advertising Myths – and How to Bust Them

There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....

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5 Marketing Tips I Learned in London
Marketing

5 Marketing Tips I Learned in London

10y Kristin Kovner

5 Marketing Tips I Learned in London

Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...

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6 More Best Practices for a Great B2B Website
Marketing

6 More Best Practices for a Great B2B Website

10y Kristin Kovner

6 More Best Practices for a Great B2B Website

The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...

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Best Practices for Branded Vine Videos
Media

Best Practices for Branded Vine Videos

10y Kristin Kovner

Best Practices for Branded Vine Videos

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...

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Should Addressable TV Be Part of Your Media Plan?
Media

Should Addressable TV Be Part of Your Media Plan?

10y Kristin Kovner

Should Addressable TV Be Part of Your Media Plan?

With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...

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5 Questions to Ask Your Potential Programmatic Buying Partner
Media

5 Questions to Ask Your Potential Programmatic Buying Partner

10y Kristin Kovner

5 Questions to Ask Your Potential Programmatic Buy...

With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...

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Best Practices for B2B Content Marketing With Video
Media

Best Practices for B2B Content Marketing With Video

10y Kristin Kovner

Best Practices for B2B Content Marketing With Vide...

As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...

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How to Prove the ROI of an Event
Media

How to Prove the ROI of an Event

10y Kristin Kovner

How to Prove the ROI of an Event

20 ways to measure the success, or failure, of an event. Read More...

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No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website
Media

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

10y Kristin Kovner

No.4 Most Read Article of 2013: 5 Best Practices f...

When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...

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Be Thankful for These 10 Online Marketing Trends
Media

Be Thankful for These 10 Online Marketing Trends

10y Kristin Kovner

Be Thankful for These 10 Online Marketing Trends

Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...

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8 Simple Rules for Stronger PowerPoint Presentations
Media

8 Simple Rules for Stronger PowerPoint Presentations

10y Kristin Kovner

8 Simple Rules for Stronger PowerPoint Presentatio...

Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...

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StreetFight Summit: In Local Marketing, How Close is Close Enough?
Media

StreetFight Summit: In Local Marketing, How Close is Close Enough?

10y Kristin Kovner

StreetFight Summit: In Local Marketing, How Close ...

Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...

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Not So Fast! 7 Hurdles to the Big Data Revolution
Media

Not So Fast! 7 Hurdles to the Big Data Revolution

10y Kristin Kovner

Not So Fast! 7 Hurdles to the Big Data Revolution

Behind the big data hype are a few realities that threaten to stall the revolution. Read More...

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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Marketing

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Ran...

11y Kristin Kovner

"Insource Digital Aptitude": Reflections on Advert...

After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...

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