A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native advertising and programmatic buying--working in concert.
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It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
Brands and publishers must work together to evolve the content marketing landscape.
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.