Cognitive marketing: The impact of AI on advertising

Cognitive marketing: The impact of AI on advertising

8y Larry Allen

Cognitive marketing: The impact of AI on advertisi...

Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...

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The consumer gravity effect: why it should be a force for your marketing

The consumer gravity effect: why it should be a force for your marketing

8y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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Digital video from a buyer's perspective

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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TV's problem is the TV itself

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Are All Screens Created Equal?

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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TV Isn’t Dead - It's Evolving and Evolving Quickly

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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Standards Launch Our Rockets

Standards Launch Our Rockets

9y Larry Allen

Standards Launch Our Rockets

While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...

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The Moving Middle

The Moving Middle

9y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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The Battle for the Living Room Begins

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Viewablity Could Help Bring Buyers and Sellers Together

Viewablity Could Help Bring Buyers and Sellers Together

9y Larry Allen

Viewablity Could Help Bring Buyers and Sellers Tog...

At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...

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What Was Remnant Is Now Premium

What Was Remnant Is Now Premium

9y Larry Allen

What Was Remnant Is Now Premium

Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...

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Interconnectedness and the Future of Media Buying

Interconnectedness and the Future of Media Buying

9y Larry Allen

Interconnectedness and the Future of Media Buying

Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...

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Programmatic Inventory Isn't Black or White

Programmatic Inventory Isn't Black or White

9y Larry Allen

Programmatic Inventory Isn't Black or White

The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...

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The Next Step for Big Data

The Next Step for Big Data

9y Larry Allen

The Next Step for Big Data

This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...

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Tectonic Shift - When Robots Attack

Tectonic Shift - When Robots Attack

9y Larry Allen

Tectonic Shift - When Robots Attack

A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...

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Cleaning Up the Ad Clutter

Cleaning Up the Ad Clutter

9y Larry Allen

Cleaning Up the Ad Clutter

Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...

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Evolving Mobile and Connected TV Inventory

Evolving Mobile and Connected TV Inventory

9y Larry Allen

Evolving Mobile and Connected TV Inventory

Will digital media buyers opt for mobile or connected TV video inventory over display? Read More...

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Viewability Counts In Europe

Viewability Counts In Europe

10y Larry Allen

Viewability Counts In Europe

Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...

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Compounding Challenges for the Digital Publisher

Compounding Challenges for the Digital Publisher

10y Larry Allen

Compounding Challenges for the Digital Publisher

As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...

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Connected TV: The Death of Online Video or the Future of TV?

Connected TV: The Death of Online Video or the Future of TV?

10y Larry Allen

Connected TV: The Death of Online Video or the Fut...

Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...

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The Impact of Going Direct

The Impact of Going Direct

10y Larry Allen

The Impact of Going Direct

There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...

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Is Technology Killing TV or Making It Even Better for Brands?

Is Technology Killing TV or Making It Even Better for Brands?

10y Larry Allen

Is Technology Killing TV or Making It Even Better ...

In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....

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Programmatic Is as Programmatic Does

Programmatic Is as Programmatic Does

10y Larry Allen

Programmatic Is as Programmatic Does

Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...

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Data - Action or Insight?

Data - Action or Insight?

10y Larry Allen

Data - Action or Insight?

There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...

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Programmatic Selling Advice

Programmatic Selling Advice

10y Larry Allen

Programmatic Selling Advice

Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...

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What Does Programmatic Mean?

What Does Programmatic Mean?

10y Larry Allen

What Does Programmatic Mean?

With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...

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A Digital Resolution for 2014: Break Bad Habits in Ad Tech

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

10y Larry Allen

A Digital Resolution for 2014: Break Bad Habits in...

In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...

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