Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleHere's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleAs programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleAt a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...
View articlePublishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleThe programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleA recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...
View articleAdvertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleMedia buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...
View articleAs the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleConnected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...
View articleThere has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleProgrammatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
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