The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?
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While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation.
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher.
Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon.
At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller.