In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleWho is to blame for the proliferation of bots? There are no innocents in this game. Read More...
View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleAdvertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleAgencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...
View articleFocusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleFive hot topics that marketers must keep in mind as they execute throughout the year. Read More...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleDon't lose sight of the power of the conversation. Read More...
View articleWhat you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Read More...
View articleThree steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Read More...
View articleBy validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Read More...
View articleHow will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Read More...
View articleCan consolidated management of your digital programs drive efficiency, renewals, and happier clients? Read More...
View articleWhy taking a holistic approach to inventory optimization will pay back big dividends. Read More...
View articlePublishers need to find new, innovative ways to monetize their audiences and maximize yield. Read More...
View articleWhat does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Read More...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View article