5 Publisher Tips to Stuff Your Stocking with New Revenues

5 Publisher Tips to Stuff Your Stocking with New Revenues

10y Larry Allen

5 Publisher Tips to Stuff Your Stocking with New R...

In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...

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Dissecting Buzzwords: What Does Programmatic Mean to You?

Dissecting Buzzwords: What Does Programmatic Mean to You?

10y Larry Allen

Dissecting Buzzwords: What Does Programmatic Mean ...

Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...

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End the Ad Bot Madness!

End the Ad Bot Madness!

10y Larry Allen

End the Ad Bot Madness!

Who is to blame for the proliferation of bots? There are no innocents in this game. Read More...

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How to Get the Most Out of Industry Events

How to Get the Most Out of Industry Events

11y Larry Allen

How to Get the Most Out of Industry Events

A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...

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The True Value of Media

The True Value of Media

11y Larry Allen

The True Value of Media

With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...

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The Importance of CPM in Yield

The Importance of CPM in Yield

11y Larry Allen

The Importance of CPM in Yield

In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...

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Social Advertising: Worth a Thousand Words

Social Advertising: Worth a Thousand Words

11y Larry Allen

Social Advertising: Worth a Thousand Words

Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...

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Ad-ID for a Cross-Screen World

Ad-ID for a Cross-Screen World

11y Larry Allen

Ad-ID for a Cross-Screen World

This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...

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Define Premium

Define Premium

11y Larry Allen

Define Premium

Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...

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Lost in Space?

Lost in Space?

11y Larry Allen

Lost in Space?

Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...

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Who Needs Big Data?

Who Needs Big Data?

11y Larry Allen

Who Needs Big Data?

Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...

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Dazed and Confused

Dazed and Confused

11y Larry Allen

Dazed and Confused

How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...

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New Year, New Thinking

New Year, New Thinking

11y Larry Allen

New Year, New Thinking

Five hot topics that marketers must keep in mind as they execute throughout the year. Read More...

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Moving Away From Clicks

Moving Away From Clicks

11y Larry Allen

Moving Away From Clicks

It's time to focus on metrics that matter. Read More

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Who Needs to See Ads Anyway?

Who Needs to See Ads Anyway?

11y Larry Allen

Who Needs to See Ads Anyway?

The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...

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People Power: Automation Isn't Everything

People Power: Automation Isn't Everything

11y Larry Allen

People Power: Automation Isn't Everything

Don't lose sight of the power of the conversation. Read More...

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Find Your Waldo

Find Your Waldo

12y Larry Allen

Find Your Waldo

What you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Read More...

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Simplify and Win!

Simplify and Win!

12y Larry Allen

Simplify and Win!

Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Read More...

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Audience Verification - Another Awful Idea?

Audience Verification - Another Awful Idea?

12y Larry Allen

Audience Verification - Another Awful Idea?

By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Read More...

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Facebook RTB: A Win or a Miss?

Facebook RTB: A Win or a Miss?

12y Larry Allen

Facebook RTB: A Win or a Miss?

How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Read More...

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Eliminate Media Fragmentation and Make Clients Happy

Eliminate Media Fragmentation and Make Clients Happy

12y Larry Allen

Eliminate Media Fragmentation and Make Clients Hap...

Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Read More...

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Does the 80/20 Rule Still Apply to Web Advertising?

Does the 80/20 Rule Still Apply to Web Advertising?

12y Larry Allen

Does the 80/20 Rule Still Apply to Web Advertising...

Why taking a holistic approach to inventory optimization will pay back big dividends. Read More...

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Maximizing the Value of Your Audience

Maximizing the Value of Your Audience

12y Larry Allen

Maximizing the Value of Your Audience

Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Read More...

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Today's Mad Men Take Over an Evolving CES

Today's Mad Men Take Over an Evolving CES

12y Larry Allen

Today's Mad Men Take Over an Evolving CES

What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Read More...

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Designing Your Site for Advertisers

Designing Your Site for Advertisers

24y Larry Allen

Designing Your Site for Advertisers

Today, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...

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