Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ... read more
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To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences.
Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry.