How to remarket your way to a better ROI

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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A Convincing Case for Brand Term Bidding

A Convincing Case for Brand Term Bidding

9y Lars Hirsch

A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...

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The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

9y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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Cross-Device Search Trends: Insider Insights

Cross-Device Search Trends: Insider Insights

9y Lars Hirsch

Cross-Device Search Trends: Insider Insights

Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

9y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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Your Brand: To Bid or Not to Bid?

Your Brand: To Bid or Not to Bid?

9y Lars Hirsch

Your Brand: To Bid or Not to Bid?

It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Read More...

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Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

9y Lars Hirsch

Query Trends: The Key to Timing Your Ads Perfectly...

By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...

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Rethinking Keyword Attribution: A Big-Picture Approach

Rethinking Keyword Attribution: A Big-Picture Approach

9y Lars Hirsch

Rethinking Keyword Attribution: A Big-Picture Appr...

Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...

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