The reimagining of retail and what it means for marketers

Digital Marketing The reimagining of retail and what it means for marketers

10m Lars Fiedler, VP, Periscope By McKinsey

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

View article
Delivering consistently relevant experiences at scale

Analyzing Customer Data Delivering consistently relevant experiences at scale

3y Lars Fiedler, VP, Periscope By McKinsey

Delivering consistently relevant experiences at sc...

As we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....

View article
Get the latest analysis and reports delivered to your inbox daily