True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

Digital Marketing True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

11m Latane Conant

True confessions of a CMO, part 3: Marketing sourc...

In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it w...

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True confessions of a CMO, part 2: I cheat

Digital Marketing True confessions of a CMO, part 2: I cheat

1y Latane Conant

True confessions of a CMO, part 2: I cheat

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...

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True confessions of a CMO, part 1: Who cares about MQLs?

Digital Marketing True confessions of a CMO, part 1: Who cares about MQLs?

1y Latane Conant

True confessions of a CMO, part 1: Who cares about...

In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. Read More...

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