Mobilecasting: Awareness Is Key to Driving the Medium
Media

Mobilecasting: Awareness Is Key to Driving the Medium

18y Laura Marriott

Mobilecasting: Awareness Is Key to Driving the Med...

Podcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Read More...

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Advergaming: Next on the Mobile Marketing List?
Media

Advergaming: Next on the Mobile Marketing List?

18y Laura Marriott

Advergaming: Next on the Mobile Marketing List?

Gaming, advergaming, and the role both play in the mobile marketing value chain. Read More...

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Marketing Through Common Short Codes
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Marketing Through Common Short Codes

18y Laura Marriott

Marketing Through Common Short Codes

Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Read More...

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Measuring WAP Ad Campaign Success
Media

Measuring WAP Ad Campaign Success

18y Laura Marriott

Measuring WAP Ad Campaign Success

Five ways to measure the success of a WAP ad campaign. Read More...

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What Services Are Driving Mobile Internet Usage?
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What Services Are Driving Mobile Internet Usage?

18y Laura Marriott

What Services Are Driving Mobile Internet Usage?

Three service types that can help push mobile Internet use. Which is right for you? Read More...

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Mobile Marketing Best Practices: Understanding the Rules
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Mobile Marketing Best Practices: Understanding the Rules

18y Laura Marriott

Mobile Marketing Best Practices: Understanding the...

Toward mobile marketing best practices. Read More...

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Building Loyalty Via Mobile Devices
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Building Loyalty Via Mobile Devices

18y Laura Marriott

Building Loyalty Via Mobile Devices

Creating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Read More...

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Can Mobile Promotions and Sweepstakes Change Consumer Behavior?
Media

Can Mobile Promotions and Sweepstakes Change Consumer Behavior?

18y Laura Marriott

Can Mobile Promotions and Sweepstakes Change Consu...

Mobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Read More...

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Globalizing Mobile Marketing
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Globalizing Mobile Marketing

18y Laura Marriott

Globalizing Mobile Marketing

Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter? Read More...

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The ABCs of Mobile Marketing, Part 3
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The ABCs of Mobile Marketing, Part 3

18y Laura Marriott

The ABCs of Mobile Marketing, Part 3

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

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The ABCs of Mobile Marketing, Part 2
Media

The ABCs of Mobile Marketing, Part 2

18y Laura Marriott

The ABCs of Mobile Marketing, Part 2

The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...

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The ABCs of Mobile Marketing, Part 1
Media

The ABCs of Mobile Marketing, Part 1

18y Laura Marriott

The ABCs of Mobile Marketing, Part 1

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

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AOL Launches New Channel with Homestore Content
Media

AOL Launches New Channel with Homestore Content

21y Laura Marriott

AOL Launches New Channel with Homestore Content

AOL launches a Home & Real Estate Channel to appeal to consumers asreports emerge that the firm is losing customers to less expensive Internet service...

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