The Magnificent U.K. Seven: The Last Hurrah
Email

The Magnificent U.K. Seven: The Last Hurrah

23y Laurel Delaney

The Magnificent U.K. Seven: The Last Hurrah

The Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...

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The Magnificent U.K. Seven: Part 5
Email

The Magnificent U.K. Seven: Part 5

23y Laurel Delaney

The Magnificent U.K. Seven: Part 5

Look before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of...

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The Magnificent U.K. Seven: Part 4
Email

The Magnificent U.K. Seven: Part 4

23y Laurel Delaney

The Magnificent U.K. Seven: Part 4

If you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...

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The Magnificent U.K. Seven: Part 3
Email

The Magnificent U.K. Seven: Part 3

23y Laurel Delaney

The Magnificent U.K. Seven: Part 3

Want to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...

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The Magnificent U.K. Seven: Part 2
Email

The Magnificent U.K. Seven: Part 2

23y Laurel Delaney

The Magnificent U.K. Seven: Part 2

What does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...

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Introducing... The Magnificent U.K. Seven
Email

Introducing... The Magnificent U.K. Seven

23y Laurel Delaney

Introducing... The Magnificent U.K. Seven

Where is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...

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Staking a Claim in the U.K. Market
Email

Staking a Claim in the U.K. Market

23y Laurel Delaney

Staking a Claim in the U.K. Market

Looking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...

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Expanding Email Marketing in the EU
Email

Expanding Email Marketing in the EU

23y Laurel Delaney

Expanding Email Marketing in the EU

Just as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...

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Establishing Trust in the Global E-Marketplace
Marketing

Establishing Trust in the Global E-Marketplace

23y Laurel Delaney

Establishing Trust in the Global E-Marketplace

Building trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the w...

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Segmenting Your Product and Market
Marketing

Segmenting Your Product and Market

23y Laurel Delaney

Segmenting Your Product and Market

You've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...

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Targeting Your First Overseas Market
Marketing

Targeting Your First Overseas Market

23y Laurel Delaney

Targeting Your First Overseas Market

Are you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...

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