The Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed their do's and don'ts. But before they leave, the final two have a word or two to say.
Articles by this author
Look before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of the U.K.'s leading digital marketing agencies is here to help ensure a soft landing.
If you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to bridge the gap? Laurel talks to an expert in European e-commerce to get some pointers.
Want to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales and marketing manager.
What does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word mantra: relevant opt-in marketing.