The Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleLook before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleWhat does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...
View articleWhere is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleBuilding trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the w...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleAre you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...
View article