As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content.
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New research from Sticky finds that 77 percent of viewable ads are never seen.
If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories.
To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner.
Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel.