Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a new business owner.
When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest resources.
The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous.
Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers.