Twitter has lost close to $15 billion in market value in the last six months, as the platform is becoming increasingly perceived as Instagram and Face...
View articleIt’s not even Halloween, yet research into this year’s Christmas shopper habits is beginning to surface. Aside from the obvious (more people are shopp...
View articleDoes each supermarket’s social customer service strategy reflect its brand image and demographic? What quality of social customer service are differen...
View articleFacebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to ad...
View articleWhat are the different audiences for each of John Lewis’ fast-growing social channels, and how does the retailer appeal to them? Read More...
View articleThis week, online clothes retailer Asos announced a significant increase in sales and revenue, and the retailer attributed a large part of the growth ...
View articleInternet providers have a pretty bad rep when it comes to social customer service. What’s important to remember is that a large majority of tweeters a...
View articleUsing Instagram's video feature, brands have 15 seconds to create compelling stories that will reach and engage some of the platform’s 300 million use...
View articleIn September of this year, House of Fraser announced that its ecommerce sales grew by 30.8% to represent 17.5% of sales, during a six month period tha...
View articleWhat is SEO? Search engine optimisation (SEO) is the process of determining the visibility of a web page in a search engine’s unpaid results ...
View articleWhat makes a successful social customer service strategy? In fashion retail, it’s easy to adopt a relaxed, distinctly human tone - so there’s no excus...
View articleThe way fans consume football has evolved drastically from the traditional distanced model of TV airtime to the engaged online video community, and th...
View articleNot used Twitter analytics before? Here’s what all of those tools mean. Read More...
View articleDorsey has already made some improvements to the service whilst serving as interim CEO - including extending the 140 character count of direct messagi...
View articleEven the largest, most influential brands with expert social media teams still make catastrophic mistakes when executing social media campaigns. The r...
View articleWhat's top of the viral video charts this week? Ronnie Picking has become a social media sensation after a motorcyclist’s video of a road rage inciden...
View articleVirgin Media has joined an ever-growing list of brands in tapping into feminist ideas to advertise products. Read More...
View articleSceptical about mobile? This infographic from Text Marketer takes a look at the latest smartphone stats, which suggest that the device has blown every...
View articleAdblock, one of the most popular ad blocking extensions for the Chrome web browser with over 40 million users, has announced that it has been sold and...
View articleAd blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...
View articleWhat does this digital marketing industry need to know this week? Peeple - the app that asks users to rate friends - is here, consumer trust in tradit...
View articleThe internet is losing it over a new app that lets users give star ratings of everyone they know. There is no way to opt out of being judged. Read Mor...
View articleWith adblocking dominating digital marketing’s headlines, new research has profiled those already using the tool. Read More...
View articleTwitter users may soon be able to send tweets longer than the company’s 140-character limit, some reports have speculated. Read More...
View articleLand Rover's #WeDealInReal campaign runs alongside the Rugby World Cup 2015, and celebrates the people and clubs behind grassroots rugby. Read More...
View articleOnline purchasing decisions are now most influenced by price (32%), product quality (17%), online reviews (15%) and offers (10%), according to an onli...
View articleThe Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital ...
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