This week’s unmasked marketer is Guy Bradbury, Executive Creative Director at Atomic London, who is inspired most by his children, always keeps a pad ...
View articleThe latest edition of the Adobe Digital Index (ADI) has revealed that the number of digital marketing channels has increased by 10% over the past two ...
View articleHow have businesses utilised text messaging, and how has it evolved and adapted to its new uses? Check out this timeline by NeonSMS, which maps the te...
View articleDuring a live question-and-answer session streamed on Facebook, Mark Zuckerberg revealed that the social media giant is testing alternatives to the ‘l...
View articleHalf of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the stand...
View articleQualitative research amongst UK and US senior marketers finds that the industry is still struggling to integrate content marketing and sales strategie...
View article68% of all ecommerce visitors abandon their shopping carts, leaving approximately $4 trillion of abandoned merchandise behind. Why? Unexpected shippin...
View articleBurberry has announced its partnership with Apple Music. The high-end retailer has started a channel on the music streaming service, which will featur...
View articleThe world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to '...
View articleA buyer persona is way more than just demographic information. Too many companies don't dig deep enough when creating buyer personas to really underst...
View articleReal marketers could be replaced by robots, say Oxford University academics Michael Osborne and Carl Frey, who have scored 365 occupations for their r...
View articleMobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, ...
View articleAdvertisers globally are spending nearly four times more (a +293% increase) on Facebook mobile app ads, says a recent study. Read More...
View articleKellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard, a virtual reality mount fo...
View articleMichael Kors is the first brand to make use of the marquee video advertising opportunities that Instagram made available this week, airing three video...
View articleChina is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, says a recent report from Remarkety. R...
View articleTopping the viral video chart this week is Justin Timberlake and Jimmy Fallon breaking out into an impromptu dance to Beyoncé's 'Single Ladies'. Read ...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week we’v...
View articleHonda’s ad for the HR-V, which features some pretty nifty choreography, has gone viral. We caught up with Mcgarrybowen's european creative director Pa...
View articleLive streaming app Periscope announced that it is now offering users the option of landscape live video, along with other new features. Previously, la...
View articleApps now reign supreme as the top media channel in the United States, even without the help of the mobile browser. For the first time ever, time spent...
View articleThe Science of Instagram is a study of 1.5 million photos on Instagram, investigating which variables and settings get the most likes and comments. Re...
View articleApple unveiled several new products including a large iPad, two new smartphones, and an Apple TV update at its annual September event. Read More...
View articleGoogle Chrome users visiting YouTube have discovered that they can no longer skip adverts before playing a video, even with extension AdBlock Plus. Re...
View articleProgrammatic online video advertising across Europe is predicted to grow dramatically to become a €2bn industry in 2020, says research by IHS. Read Mo...
View articleHow are social media teams structured in different organisations? According to a report on the state of social marketing by SimplyMeasured, most compa...
View articleWe love M&C Saatchi's first campaign for Blue Cross animal charity, which is guaranteed to tug on the heartstrings of any dog lover. Centred aroun...
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