Why the world needs more women in tech (Infographic)
Insights

Why the world needs more women in tech (Infographic)

9y Leighann Morris

Why the world needs more women in tech (Infographi...

Between 1991 and 2014, the percentage of women in tech decreased from 37% to 26% in the United States. Why is this? Take a look at this infographic to...

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Facebook overtakes Google as top news traffic source
Headline News

Facebook overtakes Google as top news traffic source

9y Leighann Morris

Facebook overtakes Google as top news traffic sour...

Facebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the incr...

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Advertising more relevant to millennials, finds study
Headline News

Advertising more relevant to millennials, finds study

9y Leighann Morris

Advertising more relevant to millennials, finds st...

Recent research has revealed that millennials are sharply divided from other generations in their perceptions of the relevancy of advertising. Read Mo...

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Ad of the week: Shake Business Cards
Acquisition

Ad of the week: Shake Business Cards

9y Leighann Morris

Ad of the week: Shake Business Cards

What better way to advertise a new digital business card app, than by updating American Psycho’s famous business card scene. Read More...

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Messaging app Kik secures $50m funding
Headline News

Messaging app Kik secures $50m funding

9y Leighann Morris

Messaging app Kik secures $50m funding

Messaging app Kik has secured $50m worth of funding from one of its partners, China’s internet giant Tencent, putting the company’s total at $120.5m...

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& Other Stories fronts transgender campaign
Acquisition

& Other Stories fronts transgender campaign

9y Leighann Morris

& Other Stories fronts transgender campaign

In & Other Stories' latest advert, the clothing retailer invited five transgender creatives to tell a story that broadens the view on gender in fa...

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Sex doesn't sell, it diverts consumer attention
Headline News

Sex doesn't sell, it diverts consumer attention

9y Leighann Morris

Sex doesn't sell, it diverts consumer attention

Sex sells - a slogan coined to summarise the phenomenal power of sex appeal in advertising - has been questioned by a new study. Read More...

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Cracking the digital-shopper genome can lead to 20% revenue increase
Insights

Cracking the digital-shopper genome can lead to 20% revenue increase

9y Leighann Morris

Cracking the digital-shopper genome can lead to 20...

Cracking “the shopper genome” is key to revenue increase, advises consulting firm McKiney in a recent blog post. Read More...

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15 social media trends that defined a generation (Infographic)
Insights

15 social media trends that defined a generation (Infographic)

9y Leighann Morris

15 social media trends that defined a generation (...

From Gangnam Style to the Harlem Shake: Check out 15 social media trends that have defined the millennial generation. Read More...

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Google's companies and products: From A to Z
Insights

Google's companies and products: From A to Z

9y Leighann Morris

Google's companies and products: From A to Z

Last week, Google announced it's new parent company 'Alphabet' - a fitting name, considering the company has a business, project or product for each l...

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The science of brands on Instagram (Infographic)
Insights

The science of brands on Instagram (Infographic)

9y Leighann Morris

The science of brands on Instagram (Infographic)

What makes Instagram more appealing for brands than other social networks such as Facebook? Why should your brand integrate Instagram into your social...

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Amazon: Hiring Top Gear presenters was 'very, very, very expensive'
Headline News

Amazon: Hiring Top Gear presenters was 'very, very, very expensive'

9y Leighann Morris

Amazon: Hiring Top Gear presenters was 'very, very...

Amazon recently took a big step forward and upped their digital content game by hiring axed Top Gear presenter Jeremy Clarkson, along with the show’s ...

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#FAIL: Birds Eye's 'Mix up your menu' campaign receives criticism
Acquisition

#FAIL: Birds Eye's 'Mix up your menu' campaign receives criticism

9y Leighann Morris

#FAIL: Birds Eye's 'Mix up your menu' campaign rec...

How far is too far? Apparently, when Bird's eye suggests making chicken dippers into canapés. Read More...

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Want to be Skyscanner's CEO for the day?
Acquisition

Want to be Skyscanner's CEO for the day?

9y Leighann Morris

Want to be Skyscanner's CEO for the day?

To celebrate hitting 40 million users, Skyscanner has launched a new campaign which will give one user the opportunity to replace the company’s CEO fo...

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Watch: Men in Black Safety Defenders #AirNZSafetyVideo
Video

Watch: Men in Black Safety Defenders #AirNZSafetyVideo

9y Leighann Morris

Watch: Men in Black Safety Defenders #AirNZSafetyV...

Check out Air New Zealand's take on the Men in Black song. The cast contains a couple of figures that rugby fans may recognise. Read More...

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Hot this week: Google's Alphabet transformation, LOL is out, and Twitter had a meltdown
Headline News

Hot this week: Google's Alphabet transformation, LOL is out, and Twitter ha...

9y Leighann Morris

Hot this week: Google's Alphabet transformation, L...

Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a s...

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Facebook testing breaking news app
Disruptive MarTech

Facebook testing breaking news app

9y Leighann Morris

Facebook testing breaking news app

Facebook is reportedly in “alpha” stage testing of a new standalone mobile news app. The product - part of the ‘Facebook for Business’ initiative - wo...

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Domino's teams up with Winair to deliver pizza to remote locations
Acquisition

Domino's teams up with Winair to deliver pizza to remote locations

9y Leighann Morris

Domino's teams up with Winair to deliver pizza to ...

The small islands of Saba and St. Eustatius in the Caribbean have a problem: They can’t order pizza. To solve this, Dominos in the St. Maarten airport...

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Taking a look at Apple's diversity report
Insights

Taking a look at Apple's diversity report

9y Leighann Morris

Taking a look at Apple's diversity report

Apple’s diversity report for fiscal 2015 is out, revealing that like many others in the tech industry the company's workforce is mostly male and white...

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NASA needs help designing a smartwatch app for astronauts in space
Acquisition

NASA needs help designing a smartwatch app for astronauts in space

9y Leighann Morris

NASA needs help designing a smartwatch app for ast...

NASA needs you! Unfortunately not to fly to space, but rather to help design a smartwatch app that will assist astronauts living and working in space....

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Google’s ‘Buy now’ button: Not everyone's happy about it
Disruptive MarTech

Google’s ‘Buy now’ button: Not everyone's happy about it

9y Leighann Morris

Google’s ‘Buy now’ button: Not everyone's happy ab...

Following both Facebook and Pinterest who have worked with Shopify to expand their e-commerce capabilities - most noticeably in the form of a buy butt...

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McDonald's creates new emoji ad
Acquisition

McDonald's creates new emoji ad

9y Leighann Morris

McDonald's creates new emoji ad

Following in the footsteps of Domino's and adding to its previous emoji campaigns, McDonald's has created a new emoji video ad, featuring a city full ...

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Music streaming ad revenue to exceed $1bn by 2017
Insights

Music streaming ad revenue to exceed $1bn by 2017

9y Leighann Morris

Music streaming ad revenue to exceed $1bn by 2017

According to new research, revenue from advertising on music streaming services will total approximately $780m in 2015 - rising to $1bn by 2017. Read ...

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How stressed are marketers? (Infographic)
Insights

How stressed are marketers? (Infographic)

9y Leighann Morris

How stressed are marketers? (Infographic)

According to a new study from Workfront, 25% of marketers said they feel highly stressed, and 72% reported at least some level of tension at the offic...

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What was Tinder's Twitter meltdown about?
Headline News

What was Tinder's Twitter meltdown about?

9y Leighann Morris

What was Tinder's Twitter meltdown about?

Tinder was recently criticised by Vanity Fair in a scathing article about the dating app's transformation of the relationship landscape. Instead of ke...

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IAB: Digital advertising's 5 biggest issues
Headline News

IAB: Digital advertising's 5 biggest issues

9y Leighann Morris

IAB: Digital advertising's 5 biggest issues

Next week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the ...

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Whoops! Google can't get the Alphabet.com domain or Twitter
Headline News

Whoops! Google can't get the Alphabet.com domain or Twitter

9y Leighann Morris

Whoops! Google can't get the Alphabet.com domain o...

It seems that Google forgot to check if the domain name for its new venture Alphabet had been taken before pushing forward. Alphabet.com is currently ...

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