4 keys to engaging distracted consumers
Headline News

4 keys to engaging distracted consumers

9y Leonie Mercedes

4 keys to engaging distracted consumers

Consumers’ attention spans are only getting shorter, according to new research from Oracle. How do you get them to focus on your marketing messages lo...

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Study among marketing leaders illustrates shift to digital
Insights

Study among marketing leaders illustrates shift to digital

9y Leonie Mercedes

Study among marketing leaders illustrates shift to...

A study by the CMO Council has found that marketers are looking beyond traditional advertising agencies in favour of digital experts in their marketin...

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New York Times to launch mobile ads targeted to daily 'moments'
Disruptive MarTech

New York Times to launch mobile ads targeted to daily 'moments'

9y Leonie Mercedes

New York Times to launch mobile ads targeted to da...

The New York Times (NYT) plans to launch a new type of mobile ad designed to engage readers depending on the time of day. Read More...

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YouTuber accuses Facebook of cheating to boost video views
Disruptive MarTech

YouTuber accuses Facebook of cheating to boost video views

9y Leonie Mercedes

YouTuber accuses Facebook of cheating to boost vid...

Video blogger Hank Green has accused Facebook of lying, cheating and stealing so it can declare itself the most popular video site. Read More...

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Twitter adds “trending news” tab to app
Disruptive MarTech

Twitter adds “trending news” tab to app

9y Leonie Mercedes

Twitter adds “trending news” tab to app

Yesterday Twitter unveiled a “news” tab for US users of the app, which will link to the latest news stories and discussions. Read More...

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PopShack adds tech veteran Michael Tobin to board
Media

PopShack adds tech veteran Michael Tobin to board

9y Leonie Mercedes

PopShack adds tech veteran Michael Tobin to board

Tech entrepreneur and investor Michael Tobin has joined Popshack, a social music network that connects brands with pop music fans, as executive direct...

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The stories behind the most famous slogans (Infographic)
Insights

The stories behind the most famous slogans (Infographic)

9y Leonie Mercedes

The stories behind the most famous slogans (Infogr...

A good slogan gives your company a personality and can make your brand more memorable. What makes them so successful, and how were the most influentia...

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VICE Media launches female-focused site Broadly
Headline News

VICE Media launches female-focused site Broadly

9y Leonie Mercedes

VICE Media launches female-focused site Broadly

The women’s interest channel, promising to tell stories from a female perspective, sees Unilever coming on board as brand partner. Read More...

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Twitter bot corrects people who say “illegal immigrant”
Disruptive MarTech

Twitter bot corrects people who say “illegal immigrant”

9y Leonie Mercedes

Twitter bot corrects people who say “illegal immig...

Two US-based journalists have created a bot that suggests alternative terms to people who tweet the phrase “illegal immigrant”. Read More...

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Majority of online video will be watched on mobile devices by 2016
Disruptive MarTech

Majority of online video will be watched on mobile devices by 2016

9y Leonie Mercedes

Majority of online video will be watched on mobile...

Mobile devices will become the main platform for watching online video by next year, according to a report by ZenithOptimedia. Read More...

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Russia could ban ‘gay emojis’ under ‘propaganda’ laws
Media

Russia could ban ‘gay emojis’ under ‘propaganda’ laws

9y Leonie Mercedes

Russia could ban ‘gay emojis’ under ‘propaganda’ l...

Russia may ban emojis depicting same-sex couples from social media if an investigation finds that they violate the country’s ‘gay propaganda’ laws. Re...

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Watch Virgin Media’s animal characters enjoy the football in new ad
Acquisition

Watch Virgin Media’s animal characters enjoy the football in new ad

9y Leonie Mercedes

Watch Virgin Media’s animal characters enjoy the f...

Virgin Media’s latest advertisement makes use of a variety of animal characters to represent different kinds of football fans. Read More...

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Top Gear team sign TV deal with Amazon
Media

Top Gear team sign TV deal with Amazon

9y Leonie Mercedes

Top Gear team sign TV deal with Amazon

Top Gear’s Jeremy Clarkson, James May and Richard Hammond have signed a deal with Amazon to present a new motoring show. Read More...

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Alibaba strikes e-commerce deal with Unilever
Media

Alibaba strikes e-commerce deal with Unilever

9y Leonie Mercedes

Alibaba strikes e-commerce deal with Unilever

Chinese e-commerce company Alibaba and consumer products maker Unilever have entered a strategic partnership in a deal that will expand the multinatio...

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LinkedIn promises to send fewer emails
Media

LinkedIn promises to send fewer emails

9y Leonie Mercedes

LinkedIn promises to send fewer emails

Business social network LinkedIn has listened to complaints about filling members’ inboxes with updates and announced that it will reduce the number o...

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Amazon launches Prime Music streaming service
Disruptive MarTech

Amazon launches Prime Music streaming service

9y Leonie Mercedes

Amazon launches Prime Music streaming service

Amazon launched its music streaming service in the UK this week, which offers Prime customers access to more than one million songs and hundreds of pl...

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Last chance to book part-funded places on the ADBL’s digital courses
Headline News

Last chance to book part-funded places on the ADBL’s digital courses

9y Leonie Mercedes

Last chance to book part-funded places on the ADBL...

The Tech Partnership is funding a limited number of places on the Academy of Digital Business Leaders’ (ADBL) Digital Training Programmes, allowing em...

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