You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....
View articleGoogle has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...
View articleSocial networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...
View articleHow social media and mobile are reshaping information distribution. Read More...
View articleSmall businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Re...
View articleIt takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...
View articleIf you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...
View articleIt's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Re...
View articleInfographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the pe...
View articleFour ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Read More...
View articleWhat's the value of a "like" and why should consumers "like" you? Read More...
View articleThree ways you can balance optimizing for both search engines and social community members. Read More...
View articleYou must understand what your demographic and your audience finds valuable enough to share. Read More...
View articleHow to begin and implement different online marketing channels in the most time- and resource-efficient ways. Read More...
View articleSix steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Re...
View articleThe seven departments in your company that you should consider incorporating into your social media strategy. Read More...
View articleFour ways to make sure your consumers can connect with you on their smartphones. Read More...
View articleToday, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Read More...
View articleCompanies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...
View articleFour tips to help your social media strategy incorporate usability and conversion from the beginning. Read More...
View articleAlways remember that people search differently than they converse and social media communities aren't search engines. Read More...
View articleAnd, beware of social media automation tools. Read More...
View articleIntroducing SnapTags - QR codes on steroids. Read More...
View articleNot everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...
View articleThere are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...
View articleSix tips to successfully engage consumers in social media communities. Read More...
View articleSix quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Read More...
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