10 Research Tools for Social Media Strategies
Social

10 Research Tools for Social Media Strategies

13y Liana Evans

10 Research Tools for Social Media Strategies

Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and wh...

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Integrating Offline Marketing With Social Media
Social

Integrating Offline Marketing With Social Media

13y Liana Evans

Integrating Offline Marketing With Social Media

Five lessons learned from Radio Shack for integrating your online marketing efforts. Read More...

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5 Tips for Optimizing and Integrating Your Social Media Content
Social

5 Tips for Optimizing and Integrating Your Social Media Content

13y Liana Evans

5 Tips for Optimizing and Integrating Your Social ...

What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Read More...

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Who Owns Your Company's Social Media Strategy?
Social

Who Owns Your Company's Social Media Strategy?

13y Liana Evans

Who Owns Your Company's Social Media Strategy?

These six departments must offer a helping hand. Read More...

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Why Reviews Matter, Not Just in Social but in Search Too
Social

Why Reviews Matter, Not Just in Social but in Search Too

13y Liana Evans

Why Reviews Matter, Not Just in Social but in Sear...

As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both onli...

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Social Media Marketing and Your Customer Service Team
Social

Social Media Marketing and Your Customer Service Team

13y Liana Evans

Social Media Marketing and Your Customer Service T...

Including customer service in your social media marketing team can give your strategy more depth, reach, and a much better chance at being successful....

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Understanding That Viral Isn't Really Social Media
Social

Understanding That Viral Isn't Really Social Media

14y Liana Evans

Understanding That Viral Isn't Really Social Media

While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...

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Quantity vs. Quality: What Gets You Ahead in Social Media?
Social

Quantity vs. Quality: What Gets You Ahead in Social Media?

14y Liana Evans

Quantity vs. Quality: What Gets You Ahead in Socia...

Understanding the quality of your followers is just as important as knowing how many you have. Read More...

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Social Media Requires You to Be Social to Be Successful
Social

Social Media Requires You to Be Social to Be Successful

14y Liana Evans

Social Media Requires You to Be Social to Be Succe...

Companies tend to forget that they need to actually go out and engage in their social media communities. Read More...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

14y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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When the Conversation Goes on With or Without You
Social

When the Conversation Goes on With or Without You

14y Liana Evans

When the Conversation Goes on With or Without You

Take a lesson from Prince's mistake. Don't discount the Internet and social media when it comes to your image. Read More...

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Engagement Drives Social Media Communities
Social

Engagement Drives Social Media Communities

14y Liana Evans

Engagement Drives Social Media Communities

To succeed in social media, you must engage your audience and share willingly. Read More...

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The Four Pillars of Social Media Marketing
Social

The Four Pillars of Social Media Marketing

14y Liana Evans

The Four Pillars of Social Media Marketing

How research, strategy, engagement, and measurement can help you build a sturdy foundation for your social media marketing plan. Read More...

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Engaging With Social Media Influencers
Social

Engaging With Social Media Influencers

14y Liana Evans

Engaging With Social Media Influencers

Keep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Read More...

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E-mail Can Be Social Media's Best Friend
Social

E-mail Can Be Social Media's Best Friend

14y Liana Evans

E-mail Can Be Social Media's Best Friend

When promoting valuable social media content designed to be shared with communities, seeding it out first to your e-mail list can be one of the best w...

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Online Marketing and Social Media: Thinking Beyond the Web Browser
Conference Coverage

Online Marketing and Social Media: Thinking Beyond the Web Browser

14y Liana Evans

Online Marketing and Social Media: Thinking Beyond...

Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Read More...

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Social Media Marketing Doesn't Exist in a Vacuum
Social

Social Media Marketing Doesn't Exist in a Vacuum

14y Liana Evans

Social Media Marketing Doesn't Exist in a Vacuum

How your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Read More...

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Avoid Social Media Missteps by Researching Your Audience
Social

Avoid Social Media Missteps by Researching Your Audience

14y Liana Evans

Avoid Social Media Missteps by Researching Your Au...

Learn from Nestlé's social media marketing faux pas. Read More...

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Just Because You Built It, Doesn't Mean They'll Come
Social

Just Because You Built It, Doesn't Mean They'll Come

14y Liana Evans

Just Because You Built It, Doesn't Mean They'll Co...

Take the time to understand the right kind of "field of dreams" to build for your target audience. Read More...

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How Are You Saying 'Thank You' to Your Customers and Audience?
Social

How Are You Saying 'Thank You' to Your Customers and Audience?

14y Liana Evans

How Are You Saying 'Thank You' to Your Customers a...

Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Read More...

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