In Social Media, Everyone Has 'The Right' To Be Offended

In Social Media, Everyone Has 'The Right' To Be Offended

10y Liana Evans

In Social Media, Everyone Has 'The Right' To Be Of...

You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....

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Structured Data, Google Highlighter, and How Can They Help Your Business

Structured Data, Google Highlighter, and How Can They Help Your Business

11y Liana Evans

Structured Data, Google Highlighter, and How Can T...

Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...

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Utilizing Social Media to Help Improve Your Local Rankings

Utilizing Social Media to Help Improve Your Local Rankings

11y Liana Evans

Utilizing Social Media to Help Improve Your Local ...

Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...

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From Milk Cartons to Facebook

From Milk Cartons to Facebook

11y Liana Evans

From Milk Cartons to Facebook

How social media and mobile are reshaping information distribution. Read More...

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Social Media on a Small Business Budget

Social Media on a Small Business Budget

11y Liana Evans

Social Media on a Small Business Budget

Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Re...

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5 Steps to Building an Active Social Media Community

5 Steps to Building an Active Social Media Community

11y Liana Evans

5 Steps to Building an Active Social Media Communi...

It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...

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Don't Just Count the Likes

Don't Just Count the Likes

12y Liana Evans

Don't Just Count the Likes

If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...

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Learn What Your Customers Want: To Connect With You!

Learn What Your Customers Want: To Connect With You!

12y Liana Evans

Learn What Your Customers Want: To Connect With Yo...

It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Re...

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The Art of the Infographic

The Art of the Infographic

12y Liana Evans

The Art of the Infographic

Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the pe...

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Integrating Images and Videos Into Your Marketing Strategy

Integrating Images and Videos Into Your Marketing Strategy

12y Liana Evans

Integrating Images and Videos Into Your Marketing ...

Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Read More...

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Integrating Paid Ads With Social Media Effectively

Integrating Paid Ads With Social Media Effectively

12y Liana Evans

Integrating Paid Ads With Social Media Effectively

What's the value of a "like" and why should consumers "like" you? Read More...

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How Small Businesses Can Integrate SEO Into Their Social Media Efforts

How Small Businesses Can Integrate SEO Into Their Social Media Efforts

12y Liana Evans

How Small Businesses Can Integrate SEO Into Their ...

Three ways you can balance optimizing for both search engines and social community members. Read More...

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Integrating Email Marketing for Small Businesses

Integrating Email Marketing for Small Businesses

12y Liana Evans

Integrating Email Marketing for Small Businesses

You must understand what your demographic and your audience finds valuable enough to share. Read More...

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Where to Begin With Integrated Marketing for Small Business Owners

Where to Begin With Integrated Marketing for Small Business Owners

12y Liana Evans

Where to Begin With Integrated Marketing for Small...

How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Read More...

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People Want to Connect With You, Not Be Marketed To

People Want to Connect With You, Not Be Marketed To

12y Liana Evans

People Want to Connect With You, Not Be Marketed T...

Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Re...

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Who Should Be on Your Social Media Team?

Who Should Be on Your Social Media Team?

12y Liana Evans

Who Should Be on Your Social Media Team?

The seven departments in your company that you should consider incorporating into your social media strategy. Read More...

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Think Beyond the Desktop - Social Is Going Mobile

Think Beyond the Desktop - Social Is Going Mobile

12y Liana Evans

Think Beyond the Desktop - Social Is Going Mobile

Four ways to make sure your consumers can connect with you on their smartphones. Read More...

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5 Ways to Become Valuable to Your Social Media Audience

5 Ways to Become Valuable to Your Social Media Audience

12y Liana Evans

5 Ways to Become Valuable to Your Social Media Aud...

Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Read More...

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Learn From Others' Social Media Mistakes

Learn From Others' Social Media Mistakes

12y Liana Evans

Learn From Others' Social Media Mistakes

Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...

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Just Because They Liked You, Doesn't Mean They'll Convert

Just Because They Liked You, Doesn't Mean They'll Convert

13y Liana Evans

Just Because They Liked You, Doesn't Mean They'll ...

Four tips to help your social media strategy incorporate usability and conversion from the beginning. Read More...

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Search Optimization Is Still Part of Social Media Marketing

Search Optimization Is Still Part of Social Media Marketing

13y Liana Evans

Search Optimization Is Still Part of Social Media ...

Always remember that people search differently than they converse and social media communities aren't search engines. Read More...

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Don't Ask People to Like You, Give Them a Reason to Like You

Don't Ask People to Like You, Give Them a Reason to Like You

13y Liana Evans

Don't Ask People to Like You, Give Them a Reason t...

And, beware of social media automation tools. Read More...

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The Evolving Worlds of Social Media and Mobile Marketing

The Evolving Worlds of Social Media and Mobile Marketing

13y Liana Evans

The Evolving Worlds of Social Media and Mobile Mar...

Introducing SnapTags - QR codes on steroids. Read More...

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4 Ways Video Can Help Your Social Media Marketing Success

4 Ways Video Can Help Your Social Media Marketing Success

13y Liana Evans

4 Ways Video Can Help Your Social Media Marketing ...

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile

Location-Based Marketing: The Convergence of Social and Mobile

13y Liana Evans

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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Building Solid Relationships in Social Media Communities

Building Solid Relationships in Social Media Communities

13y Liana Evans

Building Solid Relationships in Social Media Commu...

Six tips to successfully engage consumers in social media communities. Read More...

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Geo-Social Networks - A Local Business' Best Friend

Geo-Social Networks - A Local Business' Best Friend

13y Liana Evans

Geo-Social Networks - A Local Business' Best Frien...

Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Read More...

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