Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen.
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The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44.
The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram.
Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story.
The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way.